#710F31
Closest named color: Merlot (#730039). oklch(36.1% 0.131 7.3), rgb(113, 15, 49).
Aa
White text reads best on this color (11.57:1).
About this color
#710F31 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.131 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.022 away. White text reads best on it, at 11.57:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.57:1 |
Values
| HEX | #710F31 |
| RGB | rgb(113, 15, 49) |
| HSL | hsl(339, 77%, 25%) |
| OKLCH | oklch(36.1% 0.131 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #710F31 | 11.57:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #710F31 | 1.81:1 | Fails | Lc 8.7 | Not readable |
| #710F31 text on white | 11.57:1 | AAA | Lc 95.2 | Preferred for body text |
| #710F31 text on black | 1.81:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E6
oklch(93.5% 0.029 7.1)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F8A6B5
oklch(80.9% 0.098 7.5)
-
Step 400
400
#F0718F
oklch(70.6% 0.158 7.2)
-
Step 500
500
#E74374
oklch(63.2% 0.202 7.3)
-
Step 600
600
#D20B5C
oklch(55.6% 0.219 7.4)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800
#93043E
oklch(42.7% 0.169 7.5)
-
Step 900
900 (this color)
#710F31
oklch(36.1% 0.131 7.3)
-
Step 950
950
#460F1F
oklch(27% 0.084 7.4)
#710F31 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2D32 | 0.148 |
| Deuteranopia (no green cones) | #44402F | 0.134 |
| Tritanopia (no blue cones) | #7C001F | 0.034 |
| Achromatopsia (no color) | #393939 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #710F31
#710F31
oklch(36.1% 0.131 7.3)
- #004843
#004843
oklch(36.2% 0.063 186.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #710F31, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.022
- Bordeaux #7B002C ΔE 0.023
- Wine Red #7B0323 ΔE 0.029
- Wine #80013F ΔE 0.040
- Claret #680018 ΔE 0.043
- Burgundy #610023 ΔE 0.047
- Red Purple #820747 ΔE 0.051
- Blood #770001 ΔE 0.054
Use #710F31 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.