#710B48
Closest named color: Velvet (#750851). oklch(36.7% 0.143 351), rgb(113, 11, 72).
Aa
White text reads best on this color (11.39:1).
About this color
#710B48 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.017 away. White text reads best on it, at 11.39:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.84:1 |
| White text | 11.39:1 |
Values
| HEX | #710B48 |
| RGB | rgb(113, 11, 72) |
| HSL | hsl(324, 82%, 24%) |
| OKLCH | oklch(36.7% 0.143 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #710B48 | 11.39:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #710B48 | 1.84:1 | Fails | Lc 9.2 | Not readable |
| #710B48 text on white | 11.39:1 | AAA | Lc 94.7 | Preferred for body text |
| #710B48 text on black | 1.84:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADE
oklch(88.5% 0.059 350.9)
-
Step 300
300
#F6A4C9
oklch(80.9% 0.107 351.1)
-
Step 400
400
#ED6DAE
oklch(70.7% 0.172 350.7)
-
Step 500
500
#E33B99
oklch(63.1% 0.219 351.1)
-
Step 600
600
#CC0083
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#710B48
oklch(36.7% 0.143 351)
-
Step 950
950
#450D2C
oklch(27.1% 0.091 351)
#710B48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #212F49 | 0.163 |
| Deuteranopia (no green cones) | #3E4046 | 0.142 |
| Tritanopia (no blue cones) | #7A002A | 0.053 |
| Achromatopsia (no color) | #3A3A3A | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #710B48
#710B48
oklch(36.7% 0.143 351)
- #004B3A
#004B3A
oklch(36.8% 0.072 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #710B48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.017
- Merlot #730039 ΔE 0.025
- Rich Purple #720058 ΔE 0.031
- Wine #80013F ΔE 0.037
- Red Purple #820747 ΔE 0.038
- Grape Purple #5D1451 ΔE 0.047
- Bordeaux #7B002C ΔE 0.052
- Wine Red #7B0323 ΔE 0.064
Use #710B48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.