#710A4A
Closest named color: Velvet (#750851). oklch(36.8% 0.145 349.6), rgb(113, 10, 74).
Aa
White text reads best on this color (11.38:1).
About this color
#710A4A is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.145 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.014 away. White text reads best on it, at 11.38:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.84:1 |
| White text | 11.38:1 |
Values
| HEX | #710A4A |
| RGB | rgb(113, 10, 74) |
| HSL | hsl(323, 84%, 24%) |
| OKLCH | oklch(36.8% 0.145 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #710A4A | 11.38:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #710A4A | 1.84:1 | Fails | Lc 9.2 | Not readable |
| #710A4A text on white | 11.38:1 | AAA | Lc 94.7 | Preferred for body text |
| #710A4A text on black | 1.84:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F6A3CB
oklch(80.8% 0.11 349.5)
-
Step 400
400
#ED6DB0
oklch(70.7% 0.173 349.8)
-
Step 500
500
#E33A9D
oklch(63.1% 0.222 349.6)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900 (this color)
#710A4A
oklch(36.8% 0.145 349.6)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#710A4A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202F4B | 0.164 |
| Deuteranopia (no green cones) | #3E4048 | 0.142 |
| Tritanopia (no blue cones) | #7A002B | 0.056 |
| Achromatopsia (no color) | #3A3A3A | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #710A4A
#710A4A
oklch(36.8% 0.145 349.6)
- #004B39
#004B39
oklch(36.7% 0.073 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #710A4A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.014
- Rich Purple #720058 ΔE 0.027
- Merlot #730039 ΔE 0.029
- Wine #80013F ΔE 0.039
- Red Purple #820747 ΔE 0.039
- Grape Purple #5D1451 ΔE 0.046
- Bordeaux #7B002C ΔE 0.055
- Wine Red #7B0323 ΔE 0.068
Use #710A4A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.