#710840
Closest named color: Merlot (#730039). oklch(36.2% 0.141 356), rgb(113, 8, 64).
Aa
White text reads best on this color (11.59:1).
About this color
#710840 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.141 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.59:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.59:1 |
Values
| HEX | #710840 |
| RGB | rgb(113, 8, 64) |
| HSL | hsl(328, 87%, 24%) |
| OKLCH | oklch(36.2% 0.141 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #710840 | 11.59:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #710840 | 1.81:1 | Fails | Lc 8.9 | Not readable |
| #710840 text on white | 11.59:1 | AAA | Lc 95.0 | Preferred for body text |
| #710840 text on black | 1.81:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACADA
oklch(88.5% 0.058 356.4)
-
Step 300
300
#F8A4C3
oklch(81% 0.106 356)
-
Step 400
400
#F06DA4
oklch(70.7% 0.17 356)
-
Step 500
500
#E63B8E
oklch(63.1% 0.217 355.9)
-
Step 600
600
#CE0077
oklch(55.5% 0.227 356.1)
-
Step 700
700
#AF0064
oklch(49.1% 0.201 356.2)
-
Step 800
800
#910052
oklch(42.8% 0.175 356.1)
-
Step 900
900 (this color)
#710840
oklch(36.2% 0.141 356)
-
Step 950
950
#450D28
oklch(26.9% 0.089 355.5)
#710840 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232D41 | 0.162 |
| Deuteranopia (no green cones) | #403F3E | 0.141 |
| Tritanopia (no blue cones) | #7B0024 | 0.050 |
| Achromatopsia (no color) | #393939 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #710840
#710840
oklch(36.2% 0.141 356)
- #00493C
#00493C
oklch(36.2% 0.068 175.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #710840, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Velvet #750851 ΔE 0.030
- Wine #80013F ΔE 0.033
- Red Purple #820747 ΔE 0.039
- Bordeaux #7B002C ΔE 0.040
- Rich Purple #720058 ΔE 0.044
- Wine Red #7B0323 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.054
Use #710840 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.