#70304F
Closest named color: Purple Brown (#673A3F). oklch(40.7% 0.098 352), rgb(112, 48, 79).
Aa
White text reads best on this color (9.43:1).
About this color
#70304F is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.098 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.045 away. White text reads best on it, at 9.43:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.43:1 |
Values
| HEX | #70304F |
| RGB | rgb(112, 48, 79) |
| HSL | hsl(331, 40%, 31%) |
| OKLCH | oklch(40.7% 0.098 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70304F | 9.43:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #70304F | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #70304F text on white | 9.43:1 | AAA | Lc 91.4 | Preferred for body text |
| #70304F text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EBD1DB
oklch(88.5% 0.032 352.5)
-
Step 300
300
#DFB2C4
oklch(80.9% 0.057 352.5)
-
Step 400
400
#CD89A6
oklch(70.7% 0.091 352.5)
-
Step 500
500
#BF6A91
oklch(63.2% 0.117 352.1)
-
Step 600
600
#AA507B
oklch(55.6% 0.128 352.1)
-
Step 700
700
#914068
oklch(49% 0.119 351.5)
-
Step 800
800 (this color)
#70304F
oklch(40.7% 0.098 352)
-
Step 900
900
#602F46
oklch(37.8% 0.077 351.9)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#70304F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383F50 | 0.107 |
| Deuteranopia (no green cones) | #494A4D | 0.097 |
| Tritanopia (no blue cones) | #782D3C | 0.034 |
| Achromatopsia (no color) | #464646 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70304F
#70304F
oklch(40.7% 0.098 352)
- #005745
#005745
oklch(40.7% 0.079 172.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70304F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.045
- Brownish Purple #76424E ΔE 0.050
- Red Purple #820747 ΔE 0.061
- Velvet #750851 ΔE 0.063
- Wine #80013F ΔE 0.064
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.073
- Rich Purple #720058 ΔE 0.076
Use #70304F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.