#702A4D
Closest named color: Velvet (#750851). oklch(39.7% 0.107 352), rgb(112, 42, 77).
Aa
White text reads best on this color (9.87:1).
About this color
#702A4D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.107 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.051 away. White text reads best on it, at 9.87:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.12:1 |
| White text | 9.87:1 |
Values
| HEX | #702A4D |
| RGB | rgb(112, 42, 77) |
| HSL | hsl(330, 45%, 30%) |
| OKLCH | oklch(39.7% 0.107 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #702A4D | 9.87:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #702A4D | 2.12:1 | Fails | Lc 11.6 | Not readable |
| #702A4D text on white | 9.87:1 | AAA | Lc 92.3 | Preferred for body text |
| #702A4D text on black | 2.12:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDC
oklch(88.6% 0.044 352.6)
-
Step 300
300
#EAACC6
oklch(81% 0.08 352.1)
-
Step 400
400
#DD7DA9
oklch(70.7% 0.129 352)
-
Step 500
500
#D05894
oklch(63% 0.164 351.7)
-
Step 600
600
#BC397E
oklch(55.6% 0.179 352.1)
-
Step 700
700
#A12A6A
oklch(49% 0.166 352.1)
-
Step 800
800
#832557
oklch(42.7% 0.138 351.8)
-
Step 900
900 (this color)
#702A4D
oklch(39.7% 0.107 352)
-
Step 950
950
#3E162A
oklch(26.9% 0.068 351.4)
#702A4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343B4E | 0.117 |
| Deuteranopia (no green cones) | #47484B | 0.106 |
| Tritanopia (no blue cones) | #782638 | 0.037 |
| Achromatopsia (no color) | #434343 | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #702A4D
#702A4D
oklch(39.7% 0.107 352)
- #005442
#005442
oklch(39.7% 0.077 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #702A4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.051
- Red Purple #820747 ΔE 0.052
- Purple Brown #673A3F ΔE 0.053
- Wine #80013F ΔE 0.054
- Merlot #730039 ΔE 0.057
- Brownish Purple #76424E ΔE 0.062
- Rich Purple #720058 ΔE 0.064
- Bordeaux #7B002C ΔE 0.064
Use #702A4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.