#702A31
Closest named color: Purple Brown (#673A3F). oklch(38.8% 0.099 17), rgb(112, 42, 49).
Aa
White text reads best on this color (10.17:1).
About this color
#702A31 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.099 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 10.17:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.06:1 |
| White text | 10.17:1 |
Values
| HEX | #702A31 |
| RGB | rgb(112, 42, 49) |
| HSL | hsl(354, 45%, 30%) |
| OKLCH | oklch(38.8% 0.099 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #702A31 | 10.17:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #702A31 | 2.06:1 | Fails | Lc 10.9 | Not readable |
| #702A31 text on white | 10.17:1 | AAA | Lc 93.0 | Preferred for body text |
| #702A31 text on black | 2.06:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E5
oklch(93.5% 0.022 14.1)
-
Step 200
200
#F3CFCF
oklch(88.5% 0.041 17.9)
-
Step 300
300
#EDAEAF
oklch(81% 0.074 17.8)
-
Step 400
400
#E18086
oklch(70.7% 0.12 16.6)
-
Step 500
500
#D55D68
oklch(63.1% 0.151 16.9)
-
Step 600
600
#C13E4F
oklch(55.6% 0.166 17)
-
Step 700
700
#A62F40
oklch(49.1% 0.154 17)
-
Step 800
800
#872935
oklch(42.8% 0.128 17.1)
-
Step 900
900 (this color)
#702A31
oklch(38.8% 0.099 17)
-
Step 950
950
#40181B
oklch(27.1% 0.062 17.6)
#702A31 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3831 | 0.108 |
| Deuteranopia (no green cones) | #4C472F | 0.101 |
| Tritanopia (no blue cones) | #7A1F2D | 0.025 |
| Achromatopsia (no color) | #414141 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #702A31
#702A31
oklch(38.8% 0.099 17)
- #004F51
#004F51
oklch(38.8% 0.066 197.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #702A31, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Chestnut #742802 ΔE 0.049
- Wine Red #7B0323 ΔE 0.050
- Bordeaux #7B002C ΔE 0.054
- Reddy Brown #6E1005 ΔE 0.057
- Blood #770001 ΔE 0.062
- Maroon #800000 ΔE 0.062
- Merlot #730039 ΔE 0.064
Use #702A31 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.