#70244A
Closest named color: Velvet (#750851). oklch(38.8% 0.115 352.8), rgb(112, 36, 74).
Aa
White text reads best on this color (10.29:1).
About this color
#70244A is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.115 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 10.29:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.04:1 |
| White text | 10.29:1 |
Values
| HEX | #70244A |
| RGB | rgb(112, 36, 74) |
| HSL | hsl(330, 51%, 29%) |
| OKLCH | oklch(38.8% 0.115 352.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70244A | 10.29:1 | AAA | Lc -97.3 | Preferred for body text |
| Black text on #70244A | 2.04:1 | Fails | Lc 10.8 | Not readable |
| #70244A text on white | 10.29:1 | AAA | Lc 93.2 | Preferred for body text |
| #70244A text on black | 2.04:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDC
oklch(88.6% 0.048 353)
-
Step 300
300
#EDAAC6
oklch(80.9% 0.086 352.4)
-
Step 400
400
#E17AA8
oklch(70.7% 0.137 353)
-
Step 500
500
#D55393
oklch(63.1% 0.176 352.7)
-
Step 600
600
#C0317D
oklch(55.5% 0.191 352.8)
-
Step 700
700
#A6216A
oklch(49.1% 0.179 352.7)
-
Step 800
800
#871F56
oklch(42.8% 0.148 353)
-
Step 900
900 (this color)
#70244A
oklch(38.8% 0.115 352.8)
-
Step 950
950
#40142A
oklch(27% 0.074 352.1)
#70244A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30384B | 0.127 |
| Deuteranopia (no green cones) | #454648 | 0.115 |
| Tritanopia (no blue cones) | #791F34 | 0.040 |
| Achromatopsia (no color) | #404040 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70244A
#70244A
oklch(38.8% 0.115 352.8)
- #005141
#005141
oklch(38.8% 0.074 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70244A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.045
- Merlot #730039 ΔE 0.046
- Wine #80013F ΔE 0.046
- Rich Purple #720058 ΔE 0.056
- Bordeaux #7B002C ΔE 0.056
- Grape Purple #5D1451 ΔE 0.061
- Purple Brown #673A3F ΔE 0.062
Use #70244A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.