#702044
Closest named color: Merlot (#730039). oklch(38.1% 0.118 356.6), rgb(112, 32, 68).
Aa
White text reads best on this color (10.61:1).
About this color
#702044 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.118 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.036 away. White text reads best on it, at 10.61:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.97:1 |
| White text | 10.61:1 |
Values
| HEX | #702044 |
| RGB | rgb(112, 32, 68) |
| HSL | hsl(333, 56%, 28%) |
| OKLCH | oklch(38.1% 0.118 356.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #702044 | 10.61:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #702044 | 1.97:1 | Fails | Lc 10.2 | Not readable |
| #702044 text on white | 10.61:1 | AAA | Lc 93.8 | Preferred for body text |
| #702044 text on black | 1.97:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F5CCDA
oklch(88.4% 0.049 355.6)
-
Step 300
300
#F0A9C2
oklch(80.9% 0.089 356.4)
-
Step 400
400
#E478A2
oklch(70.6% 0.141 356.7)
-
Step 500
500
#D9508C
oklch(63.1% 0.18 356.4)
-
Step 600
600
#C42C76
oklch(55.5% 0.196 356.4)
-
Step 700
700
#A91C63
oklch(49.1% 0.182 356.5)
-
Step 800
800
#891B51
oklch(42.6% 0.151 356.2)
-
Step 900
900 (this color)
#702044
oklch(38.1% 0.118 356.6)
-
Step 950
950
#411427
oklch(27% 0.073 356.9)
#702044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F3545 | 0.131 |
| Deuteranopia (no green cones) | #454442 | 0.118 |
| Tritanopia (no blue cones) | #79182F | 0.037 |
| Achromatopsia (no color) | #3F3F3F | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #702044
#702044
oklch(38.1% 0.118 356.6)
- #004F42
#004F42
oklch(38.2% 0.071 176.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #702044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.041
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.043
- Bordeaux #7B002C ΔE 0.047
- Wine Red #7B0323 ΔE 0.055
- Rich Purple #720058 ΔE 0.057
- Grape Purple #5D1451 ΔE 0.061
Use #702044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.