#701F47
Closest named color: Velvet (#750851). oklch(38.1% 0.121 354), rgb(112, 31, 71).
Aa
White text reads best on this color (10.62:1).
About this color
#701F47 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.121 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 10.62:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.97:1 |
| White text | 10.62:1 |
Values
| HEX | #701F47 |
| RGB | rgb(112, 31, 71) |
| HSL | hsl(330, 57%, 28%) |
| OKLCH | oklch(38.1% 0.121 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701F47 | 10.62:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #701F47 | 1.97:1 | Fails | Lc 10.1 | Not readable |
| #701F47 text on white | 10.62:1 | AAA | Lc 93.8 | Preferred for body text |
| #701F47 text on black | 1.97:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDB
oklch(88.5% 0.05 354.2)
-
Step 300
300
#F0A9C4
oklch(81% 0.09 354.8)
-
Step 400
400
#E477A7
oklch(70.6% 0.145 353.7)
-
Step 500
500
#D94E91
oklch(63% 0.185 353.9)
-
Step 600
600
#C4297B
oklch(55.5% 0.201 354)
-
Step 700
700
#A91968
oklch(49.1% 0.187 353.9)
-
Step 800
800
#891A55
oklch(42.7% 0.154 353.7)
-
Step 900
900 (this color)
#701F47
oklch(38.1% 0.121 354)
-
Step 950
950
#411329
oklch(27% 0.076 353.7)
#701F47 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D3548 | 0.134 |
| Deuteranopia (no green cones) | #434445 | 0.121 |
| Tritanopia (no blue cones) | #791830 | 0.041 |
| Achromatopsia (no color) | #3E3E3E | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701F47
#701F47
oklch(38.1% 0.121 354)
- #004F40
#004F40
oklch(38.2% 0.072 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701F47, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.040
- Red Purple #820747 ΔE 0.041
- Bordeaux #7B002C ΔE 0.050
- Rich Purple #720058 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.057
- Wine Red #7B0323 ΔE 0.059
Use #701F47 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.