#701F44
Closest named color: Merlot (#730039). oklch(38% 0.119 356.3), rgb(112, 31, 68).
Aa
White text reads best on this color (10.66:1).
About this color
#701F44 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.119 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.035 away. White text reads best on it, at 10.66:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.96:1 |
| White text | 10.66:1 |
Values
| HEX | #701F44 |
| RGB | rgb(112, 31, 68) |
| HSL | hsl(333, 57%, 28%) |
| OKLCH | oklch(38% 0.119 356.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701F44 | 10.66:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #701F44 | 1.96:1 | Fails | Lc 10.1 | Not readable |
| #701F44 text on white | 10.66:1 | AAA | Lc 93.9 | Preferred for body text |
| #701F44 text on black | 1.96:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F5CCDA
oklch(88.4% 0.049 355.6)
-
Step 300
300
#F0A9C2
oklch(80.9% 0.089 356.4)
-
Step 400
400
#E578A3
oklch(70.8% 0.142 356.4)
-
Step 500
500
#DA4F8C
oklch(63.1% 0.183 356.5)
-
Step 600
600
#C52A76
oklch(55.6% 0.199 356.4)
-
Step 700
700
#AA1A63
oklch(49.1% 0.185 356.6)
-
Step 800
800
#8A1A51
oklch(42.7% 0.153 356.4)
-
Step 900
900 (this color)
#701F44
oklch(38% 0.119 356.3)
-
Step 950
950
#411327
oklch(26.9% 0.075 356.4)
#701F44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3545 | 0.133 |
| Deuteranopia (no green cones) | #444442 | 0.120 |
| Tritanopia (no blue cones) | #79172E | 0.039 |
| Achromatopsia (no color) | #3E3E3E | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701F44
#701F44
oklch(38% 0.119 356.3)
- #004E41
#004E41
oklch(37.9% 0.071 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701F44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.035
- Wine #80013F ΔE 0.040
- Velvet #750851 ΔE 0.040
- Red Purple #820747 ΔE 0.042
- Bordeaux #7B002C ΔE 0.046
- Wine Red #7B0323 ΔE 0.055
- Rich Purple #720058 ΔE 0.056
- Grape Purple #5D1451 ΔE 0.059
Use #701F44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.