#701E41
Closest named color: Merlot (#730039). oklch(37.8% 0.119 358.4), rgb(112, 30, 65).
Aa
White text reads best on this color (10.76:1).
About this color
#701E41 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.119 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.033 away. White text reads best on it, at 10.76:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.95:1 |
| White text | 10.76:1 |
Values
| HEX | #701E41 |
| RGB | rgb(112, 30, 65) |
| HSL | hsl(334, 58%, 28%) |
| OKLCH | oklch(37.8% 0.119 358.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701E41 | 10.76:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #701E41 | 1.95:1 | Fails | Lc 9.9 | Not readable |
| #701E41 text on white | 10.76:1 | AAA | Lc 94.0 | Preferred for body text |
| #701E41 text on black | 1.95:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F1A9C0
oklch(81% 0.089 358.5)
-
Step 400
400
#E6779F
oklch(70.6% 0.143 358.6)
-
Step 500
500
#DB4E88
oklch(63% 0.183 358.4)
-
Step 600
600
#C62972
oklch(55.5% 0.199 358.3)
-
Step 700
700
#AB195F
oklch(49.1% 0.185 358.7)
-
Step 800
800
#8B1A4E
oklch(42.8% 0.153 358.5)
-
Step 900
900 (this color)
#701E41
oklch(37.8% 0.119 358.4)
-
Step 950
950
#421326
oklch(27% 0.076 358.4)
#701E41 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3442 | 0.134 |
| Deuteranopia (no green cones) | #44433F | 0.120 |
| Tritanopia (no blue cones) | #7A142D | 0.037 |
| Achromatopsia (no color) | #3E3E3E | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701E41
#701E41
oklch(37.8% 0.119 358.4)
- #004E42
#004E42
oklch(37.9% 0.07 177.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701E41, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.033
- Wine #80013F ΔE 0.039
- Bordeaux #7B002C ΔE 0.042
- Red Purple #820747 ΔE 0.043
- Velvet #750851 ΔE 0.043
- Wine Red #7B0323 ΔE 0.050
- Rich Purple #720058 ΔE 0.059
- Grape Purple #5D1451 ΔE 0.061
Use #701E41 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.