#701D43
Closest named color: Merlot (#730039). oklch(37.8% 0.121 356.6), rgb(112, 29, 67).
Aa
White text reads best on this color (10.79:1).
About this color
#701D43 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.121 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.032 away. White text reads best on it, at 10.79:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.94:1 |
| White text | 10.79:1 |
Values
| HEX | #701D43 |
| RGB | rgb(112, 29, 67) |
| HSL | hsl(333, 59%, 28%) |
| OKLCH | oklch(37.8% 0.121 356.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D43 | 10.79:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #701D43 | 1.94:1 | Fails | Lc 9.8 | Not readable |
| #701D43 text on white | 10.79:1 | AAA | Lc 94.1 | Preferred for body text |
| #701D43 text on black | 1.94:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F6CCDA
oklch(88.5% 0.051 356.2)
-
Step 300
300
#F1A8C2
oklch(80.9% 0.092 356.3)
-
Step 400
400
#E677A2
oklch(70.7% 0.145 356.9)
-
Step 500
500
#DB4D8C
oklch(63% 0.186 356.4)
-
Step 600
600
#C62776
oklch(55.5% 0.202 356.4)
-
Step 700
700
#AB1663
oklch(49.1% 0.188 356.6)
-
Step 800
800
#8B1851
oklch(42.7% 0.156 356.5)
-
Step 900
900 (this color)
#701D43
oklch(37.8% 0.121 356.6)
-
Step 950
950
#421327
oklch(27.1% 0.076 357.1)
#701D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D3444 | 0.136 |
| Deuteranopia (no green cones) | #444341 | 0.121 |
| Tritanopia (no blue cones) | #79142D | 0.039 |
| Achromatopsia (no color) | #3D3D3D | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D43
#701D43
oklch(37.8% 0.121 356.6)
- #004E41
#004E41
oklch(37.9% 0.071 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.032
- Wine #80013F ΔE 0.038
- Velvet #750851 ΔE 0.039
- Red Purple #820747 ΔE 0.041
- Bordeaux #7B002C ΔE 0.044
- Wine Red #7B0323 ΔE 0.053
- Rich Purple #720058 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.058
Use #701D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.