#701D33
Closest named color: Bordeaux (#7B002C). oklch(37.2% 0.116 9.2), rgb(112, 29, 51).
Aa
White text reads best on this color (10.98:1).
About this color
#701D33 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.116 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.033 away. White text reads best on it, at 10.98:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.91:1 |
| White text | 10.98:1 |
Values
| HEX | #701D33 |
| RGB | rgb(112, 29, 51) |
| HSL | hsl(344, 59%, 28%) |
| OKLCH | oklch(37.2% 0.116 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D33 | 10.98:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #701D33 | 1.91:1 | Fails | Lc 9.5 | Not readable |
| #701D33 text on white | 10.98:1 | AAA | Lc 94.5 | Preferred for body text |
| #701D33 text on black | 1.91:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CDD2
oklch(88.6% 0.048 10)
-
Step 300
300
#F3A9B5
oklch(80.9% 0.088 8.5)
-
Step 400
400
#E9788E
oklch(70.7% 0.141 9)
-
Step 500
500
#DE5072
oklch(63.1% 0.178 9.3)
-
Step 600
600
#CA2B5B
oklch(55.7% 0.195 9.1)
-
Step 700
700
#AE1A4B
oklch(49.1% 0.181 8.9)
-
Step 800
800
#8D1B3D
oklch(42.7% 0.149 9.4)
-
Step 900
900 (this color)
#701D33
oklch(37.2% 0.116 9.2)
-
Step 950
950
#43131F
oklch(27% 0.075 8.4)
#701D33 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313233 | 0.130 |
| Deuteranopia (no green cones) | #474231 | 0.117 |
| Tritanopia (no blue cones) | #7B0C26 | 0.030 |
| Achromatopsia (no color) | #3C3C3C | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D33
#701D33
oklch(37.2% 0.116 9.2)
- #004B47
#004B47
oklch(37.2% 0.065 188.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D33, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.033
- Wine Red #7B0323 ΔE 0.034
- Merlot #730039 ΔE 0.037
- Wine #80013F ΔE 0.047
- Claret #680018 ΔE 0.051
- Reddy Brown #6E1005 ΔE 0.053
- Red Purple #820747 ΔE 0.055
- Blood #770001 ΔE 0.056
Use #701D33 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.