#701D27
Closest named color: Wine Red (#7B0323). oklch(36.9% 0.116 18.3), rgb(112, 29, 39).
Aa
White text reads best on this color (11.08:1).
About this color
#701D27 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.116 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.031 away. White text reads best on it, at 11.08:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.89:1 |
| White text | 11.08:1 |
Values
| HEX | #701D27 |
| RGB | rgb(112, 29, 39) |
| HSL | hsl(353, 59%, 28%) |
| OKLCH | oklch(36.9% 0.116 18.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D27 | 11.08:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #701D27 | 1.89:1 | Fails | Lc 9.3 | Not readable |
| #701D27 text on white | 11.08:1 | AAA | Lc 94.7 | Preferred for body text |
| #701D27 text on black | 1.89:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FAE4E3
oklch(93.6% 0.024 20.7)
-
Step 200
200
#F8CDCD
oklch(88.5% 0.049 18.1)
-
Step 300
300
#F4AAAB
oklch(80.9% 0.088 18.3)
-
Step 400
400
#EA7A7F
oklch(70.7% 0.138 18.4)
-
Step 500
500
#E0515F
oklch(63.1% 0.178 18.1)
-
Step 600
600
#CB2D46
oklch(55.6% 0.192 18.1)
-
Step 700
700
#AF1D37
oklch(49.1% 0.179 18.4)
-
Step 800
800
#8E1C2E
oklch(42.6% 0.148 18.2)
-
Step 900
900 (this color)
#701D27
oklch(36.9% 0.116 18.3)
-
Step 950
950
#431418
oklch(26.9% 0.073 18.4)
#701D27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #333127 | 0.127 |
| Deuteranopia (no green cones) | #484225 | 0.117 |
| Tritanopia (no blue cones) | #7B0621 | 0.029 |
| Achromatopsia (no color) | #3C3C3C | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D27
#701D27
oklch(36.9% 0.116 18.3)
- #00494C
#00494C
oklch(36.8% 0.063 199.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.031
- Reddy Brown #6E1005 ΔE 0.037
- Bordeaux #7B002C ΔE 0.037
- Blood #770001 ΔE 0.041
- Claret #680018 ΔE 0.045
- Maroon #800000 ΔE 0.047
- Chestnut #742802 ΔE 0.050
- Merlot #730039 ΔE 0.051
Use #701D27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.