#701C49
Closest named color: Velvet (#750851). oklch(37.9% 0.126 351.9), rgb(112, 28, 73).
Aa
White text reads best on this color (10.76:1).
About this color
#701C49 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.126 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.030 away. White text reads best on it, at 10.76:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.95:1 |
| White text | 10.76:1 |
Values
| HEX | #701C49 |
| RGB | rgb(112, 28, 73) |
| HSL | hsl(328, 60%, 27%) |
| OKLCH | oklch(37.9% 0.126 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701C49 | 10.76:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #701C49 | 1.95:1 | Fails | Lc 9.9 | Not readable |
| #701C49 text on white | 10.76:1 | AAA | Lc 94.0 | Preferred for body text |
| #701C49 text on black | 1.95:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CCDD
oklch(88.6% 0.052 351.9)
-
Step 300
300
#F1A8C7
oklch(81% 0.094 352.3)
-
Step 400
400
#E675AA
oklch(70.7% 0.151 352.2)
-
Step 500
500
#DB4B96
oklch(63.2% 0.193 351.9)
-
Step 600
600
#C62380
oklch(55.6% 0.21 352)
-
Step 700
700
#AA116C
oklch(49% 0.194 351.9)
-
Step 800
800
#8A1558
oklch(42.6% 0.161 351.9)
-
Step 900
900 (this color)
#701C49
oklch(37.9% 0.126 351.9)
-
Step 950
950
#42122A
oklch(27% 0.08 352.8)
#701C49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A344A | 0.140 |
| Deuteranopia (no green cones) | #424347 | 0.124 |
| Tritanopia (no blue cones) | #791630 | 0.045 |
| Achromatopsia (no color) | #3E3E3E | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701C49
#701C49
oklch(37.9% 0.126 351.9)
- #004E3D
#004E3D
oklch(37.8% 0.073 171.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701C49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.030
- Merlot #730039 ΔE 0.034
- Red Purple #820747 ΔE 0.039
- Wine #80013F ΔE 0.039
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.052
- Grape Purple #5D1451 ΔE 0.052
- Wine Red #7B0323 ΔE 0.062
Use #701C49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.