#701C44
Closest named color: Merlot (#730039). oklch(37.7% 0.123 355.7), rgb(112, 28, 68).
Aa
White text reads best on this color (10.83:1).
About this color
#701C44 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.123 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.031 away. White text reads best on it, at 10.83:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.93:1 |
| White text | 10.83:1 |
Values
| HEX | #701C44 |
| RGB | rgb(112, 28, 68) |
| HSL | hsl(331, 60%, 27%) |
| OKLCH | oklch(37.7% 0.123 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701C44 | 10.83:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #701C44 | 1.93:1 | Fails | Lc 9.8 | Not readable |
| #701C44 text on white | 10.83:1 | AAA | Lc 94.1 | Preferred for body text |
| #701C44 text on black | 1.93:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F6CCDA
oklch(88.5% 0.051 356.2)
-
Step 300
300
#F1A8C3
oklch(80.9% 0.092 355.5)
-
Step 400
400
#E776A4
oklch(70.8% 0.148 355.8)
-
Step 500
500
#DC4C8E
oklch(63.2% 0.189 355.6)
-
Step 600
600
#C72578
oklch(55.6% 0.205 355.6)
-
Step 700
700
#AB1365
oklch(49% 0.191 355.5)
-
Step 800
800
#8B1652
oklch(42.6% 0.158 355.7)
-
Step 900
900 (this color)
#701C44
oklch(37.7% 0.123 355.7)
-
Step 950
950
#421228
oklch(27% 0.078 355.3)
#701C44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3345 | 0.138 |
| Deuteranopia (no green cones) | #434342 | 0.124 |
| Tritanopia (no blue cones) | #79132D | 0.041 |
| Achromatopsia (no color) | #3D3D3D | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701C44
#701C44
oklch(37.7% 0.123 355.7)
- #004D40
#004D40
oklch(37.6% 0.07 176.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701C44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.031
- Velvet #750851 ΔE 0.036
- Wine #80013F ΔE 0.038
- Red Purple #820747 ΔE 0.040
- Bordeaux #7B002C ΔE 0.045
- Rich Purple #720058 ΔE 0.052
- Wine Red #7B0323 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.056
Use #701C44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.