#701B27
Closest named color: Wine Red (#7B0323). oklch(36.7% 0.118 17.5), rgb(112, 27, 39).
Aa
White text reads best on this color (11.19:1).
About this color
#701B27 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.118 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.029 away. White text reads best on it, at 11.19:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.87:1 |
| White text | 11.19:1 |
Values
| HEX | #701B27 |
| RGB | rgb(112, 27, 39) |
| HSL | hsl(352, 61%, 27%) |
| OKLCH | oklch(36.7% 0.118 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B27 | 11.19:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #701B27 | 1.87:1 | Fails | Lc 9.1 | Not readable |
| #701B27 text on white | 11.19:1 | AAA | Lc 94.8 | Preferred for body text |
| #701B27 text on black | 1.87:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F2
oklch(97% 0.012 17.4)
-
Step 100
100
#FBE3E4
oklch(93.6% 0.026 14.7)
-
Step 200
200
#F8CDCD
oklch(88.5% 0.049 18.1)
-
Step 300
300
#F4AAAC
oklch(80.9% 0.087 17.4)
-
Step 400
400
#EB7980
oklch(70.7% 0.141 17.5)
-
Step 500
500
#E14F60
oklch(63% 0.181 17.3)
-
Step 600
600
#CD2A47
oklch(55.7% 0.197 17.4)
-
Step 700
700
#B01938
oklch(49% 0.182 17.5)
-
Step 800
800
#8F1A2F
oklch(42.7% 0.151 17.3)
-
Step 900
900 (this color)
#701B27
oklch(36.7% 0.118 17.5)
-
Step 950
950
#441319
oklch(27% 0.075 16.6)
#701B27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323027 | 0.130 |
| Deuteranopia (no green cones) | #484225 | 0.120 |
| Tritanopia (no blue cones) | #7B0220 | 0.029 |
| Achromatopsia (no color) | #3B3B3B | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B27
#701B27
oklch(36.7% 0.118 17.5)
- #00494B
#00494B
oklch(36.8% 0.063 197.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.029
- Bordeaux #7B002C ΔE 0.035
- Reddy Brown #6E1005 ΔE 0.036
- Blood #770001 ΔE 0.040
- Claret #680018 ΔE 0.042
- Maroon #800000 ΔE 0.047
- Merlot #730039 ΔE 0.048
- Chestnut #742802 ΔE 0.052
Use #701B27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.