#701B1D
Closest named color: Reddy Brown (#6E1005). oklch(36.5% 0.119 24.1), rgb(112, 27, 29).
Aa
White text reads best on this color (11.26:1).
About this color
#701B1D is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.119 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.025 away. White text reads best on it, at 11.26:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Reddy Brown (#6E1005) |
| Black text | 1.86:1 |
| White text | 11.26:1 |
Values
| HEX | #701B1D |
| RGB | rgb(112, 27, 29) |
| HSL | hsl(359, 61%, 27%) |
| OKLCH | oklch(36.5% 0.119 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B1D | 11.26:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #701B1D | 1.86:1 | Fails | Lc 9.0 | Not readable |
| #701B1D text on white | 11.26:1 | AAA | Lc 94.9 | Preferred for body text |
| #701B1D text on black | 1.86:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F8CDC9
oklch(88.4% 0.049 24.3)
-
Step 300
300
#F5AAA5
oklch(80.9% 0.089 23.5)
-
Step 400
400
#EC7A74
oklch(70.8% 0.142 24.4)
-
Step 500
500
#E25150
oklch(63.1% 0.181 24.2)
-
Step 600
600
#CE2B34
oklch(55.7% 0.198 24.1)
-
Step 700
700
#B11A27
oklch(49% 0.183 23.9)
-
Step 800
800
#901B21
oklch(42.7% 0.152 24.3)
-
Step 900
900 (this color)
#701B1D
oklch(36.5% 0.119 24.1)
-
Step 950
950
#441413
oklch(27% 0.075 24.6)
#701B1D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #332F1C | 0.129 |
| Deuteranopia (no green cones) | #49411A | 0.117 |
| Tritanopia (no blue cones) | #7C001D | 0.033 |
| Achromatopsia (no color) | #3B3B3B | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B1D
#701B1D
oklch(36.5% 0.119 24.1)
- #00484E
#00484E
oklch(36.6% 0.062 204.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B1D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Reddy Brown #6E1005 ΔE 0.025
- Blood #770001 ΔE 0.031
- Wine Red #7B0323 ΔE 0.033
- Maroon #800000 ΔE 0.040
- Claret #680018 ΔE 0.041
- Chestnut #742802 ΔE 0.041
- Bordeaux #7B002C ΔE 0.043
- Dark Red #8B0000 ΔE 0.059
Use #701B1D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.