#701A43
Closest named color: Merlot (#730039). oklch(37.5% 0.125 356), rgb(112, 26, 67).
Aa
White text reads best on this color (10.95:1).
About this color
#701A43 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.125 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.028 away. White text reads best on it, at 10.95:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.91:1 |
| White text | 10.95:1 |
Values
| HEX | #701A43 |
| RGB | rgb(112, 26, 67) |
| HSL | hsl(331, 62%, 27%) |
| OKLCH | oklch(37.5% 0.125 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701A43 | 10.95:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #701A43 | 1.91:1 | Fails | Lc 9.6 | Not readable |
| #701A43 text on white | 10.95:1 | AAA | Lc 94.3 | Preferred for body text |
| #701A43 text on black | 1.91:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F7CCDA
oklch(88.6% 0.052 356.7)
-
Step 300
300
#F2A7C2
oklch(80.8% 0.094 356.1)
-
Step 400
400
#E875A4
oklch(70.8% 0.151 355.8)
-
Step 500
500
#DD4A8D
oklch(63.1% 0.192 356)
-
Step 600
600
#C82177
oklch(55.5% 0.209 356)
-
Step 700
700
#AD0E64
oklch(49.2% 0.194 356.2)
-
Step 800
800
#8C1452
oklch(42.7% 0.16 355.8)
-
Step 900
900 (this color)
#701A43
oklch(37.5% 0.125 356)
-
Step 950
950
#431228
oklch(27.1% 0.08 356)
#701A43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3244 | 0.140 |
| Deuteranopia (no green cones) | #434241 | 0.125 |
| Tritanopia (no blue cones) | #79102C | 0.041 |
| Achromatopsia (no color) | #3C3C3C | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701A43
#701A43
oklch(37.5% 0.125 356)
- #004D3F
#004D3F
oklch(37.5% 0.071 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701A43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.028
- Velvet #750851 ΔE 0.035
- Wine #80013F ΔE 0.036
- Red Purple #820747 ΔE 0.040
- Bordeaux #7B002C ΔE 0.043
- Rich Purple #720058 ΔE 0.051
- Wine Red #7B0323 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.056
Use #701A43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.