#701A3F
Closest named color: Merlot (#730039). oklch(37.3% 0.124 359), rgb(112, 26, 63).
Aa
White text reads best on this color (11.00:1).
About this color
#701A3F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.124 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.026 away. White text reads best on it, at 11.00:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.00:1 |
Values
| HEX | #701A3F |
| RGB | rgb(112, 26, 63) |
| HSL | hsl(334, 62%, 27%) |
| OKLCH | oklch(37.3% 0.124 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701A3F | 11.00:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #701A3F | 1.90:1 | Fails | Lc 9.5 | Not readable |
| #701A3F text on white | 11.00:1 | AAA | Lc 94.4 | Preferred for body text |
| #701A3F text on black | 1.90:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD8
oklch(88.6% 0.051 359.6)
-
Step 300
300
#F3A8BF
oklch(81% 0.093 359.4)
-
Step 400
400
#E8759E
oklch(70.6% 0.148 359)
-
Step 500
500
#DE4B87
oklch(63.1% 0.189 359)
-
Step 600
600
#C92371
oklch(55.6% 0.206 358.8)
-
Step 700
700
#AD105E
oklch(49% 0.191 359)
-
Step 800
800
#8D154D
oklch(42.8% 0.158 359.1)
-
Step 900
900 (this color)
#701A3F
oklch(37.3% 0.124 359)
-
Step 950
950
#431226
oklch(27.1% 0.079 358.5)
#701A3F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3240 | 0.139 |
| Deuteranopia (no green cones) | #44423D | 0.124 |
| Tritanopia (no blue cones) | #7A0E2A | 0.038 |
| Achromatopsia (no color) | #3C3C3C | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701A3F
#701A3F
oklch(37.3% 0.124 359)
- #004C41
#004C41
oklch(37.3% 0.068 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701A3F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.026
- Wine #80013F ΔE 0.037
- Bordeaux #7B002C ΔE 0.038
- Velvet #750851 ΔE 0.041
- Red Purple #820747 ΔE 0.042
- Wine Red #7B0323 ΔE 0.047
- Rich Purple #720058 ΔE 0.057
- Grape Purple #5D1451 ΔE 0.060
Use #701A3F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.