#701A31
Closest named color: Bordeaux (#7B002C). oklch(36.9% 0.12 9.7), rgb(112, 26, 49).
Aa
White text reads best on this color (11.16:1).
About this color
#701A31 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.120 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.029 away. White text reads best on it, at 11.16:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.88:1 |
| White text | 11.16:1 |
Values
| HEX | #701A31 |
| RGB | rgb(112, 26, 49) |
| HSL | hsl(344, 62%, 27%) |
| OKLCH | oklch(36.9% 0.12 9.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701A31 | 11.16:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #701A31 | 1.88:1 | Fails | Lc 9.2 | Not readable |
| #701A31 text on white | 11.16:1 | AAA | Lc 94.7 | Preferred for body text |
| #701A31 text on black | 1.88:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F4A9B4
oklch(81% 0.089 9.6)
-
Step 400
400
#EB778C
oklch(70.7% 0.144 10)
-
Step 500
500
#E04D70
oklch(63% 0.183 9.8)
-
Step 600
600
#CC2659
oklch(55.6% 0.2 9.6)
-
Step 700
700
#B01549
oklch(49.2% 0.186 9.7)
-
Step 800
800
#8F173C
oklch(42.8% 0.154 9.7)
-
Step 900
900 (this color)
#701A31
oklch(36.9% 0.12 9.7)
-
Step 950
950
#44131E
oklch(27.1% 0.076 10.1)
#701A31 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303031 | 0.133 |
| Deuteranopia (no green cones) | #46422F | 0.123 |
| Tritanopia (no blue cones) | #7B0524 | 0.030 |
| Achromatopsia (no color) | #3B3B3B | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701A31
#701A31
oklch(36.9% 0.12 9.7)
- #004A47
#004A47
oklch(36.9% 0.064 190.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701A31, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.029
- Wine Red #7B0323 ΔE 0.031
- Merlot #730039 ΔE 0.035
- Wine #80013F ΔE 0.046
- Claret #680018 ΔE 0.047
- Reddy Brown #6E1005 ΔE 0.051
- Blood #770001 ΔE 0.053
- Burgundy #610023 ΔE 0.054
Use #701A31 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.