#70194D
Closest named color: Velvet (#750851). oklch(37.8% 0.132 348.7), rgb(112, 25, 77).
Aa
White text reads best on this color (10.85:1).
About this color
#70194D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.132 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.021 away. White text reads best on it, at 10.85:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.93:1 |
| White text | 10.85:1 |
Values
| HEX | #70194D |
| RGB | rgb(112, 25, 77) |
| HSL | hsl(324, 64%, 27%) |
| OKLCH | oklch(37.8% 0.132 348.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70194D | 10.85:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #70194D | 1.93:1 | Fails | Lc 9.8 | Not readable |
| #70194D text on white | 10.85:1 | AAA | Lc 94.1 | Preferred for body text |
| #70194D text on black | 1.93:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE3ED
oklch(93.7% 0.028 349.5)
-
Step 200
200
#F6CBDF
oklch(88.5% 0.055 348.6)
-
Step 300
300
#F1A7CB
oklch(81% 0.098 348.8)
-
Step 400
400
#E673B1
oklch(70.6% 0.158 348.4)
-
Step 500
500
#DB479D
oklch(63% 0.202 348.6)
-
Step 600
600
#C61B88
oklch(55.5% 0.219 348.5)
-
Step 700
700
#AB0473
oklch(49.1% 0.204 348.8)
-
Step 800
800
#8B0F5E
oklch(42.7% 0.169 348.6)
-
Step 900
900 (this color)
#70194D
oklch(37.8% 0.132 348.7)
-
Step 950
950
#42112D
oklch(27.1% 0.083 348.8)
#70194D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26334E | 0.147 |
| Deuteranopia (no green cones) | #40434B | 0.130 |
| Tritanopia (no blue cones) | #781530 | 0.052 |
| Achromatopsia (no color) | #3D3D3D | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70194D
#70194D
oklch(37.8% 0.132 348.7)
- #004E3A
#004E3A
oklch(37.7% 0.076 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70194D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.021
- Rich Purple #720058 ΔE 0.035
- Merlot #730039 ΔE 0.037
- Red Purple #820747 ΔE 0.040
- Wine #80013F ΔE 0.042
- Grape Purple #5D1451 ΔE 0.047
- Bordeaux #7B002C ΔE 0.057
- Wine Red #7B0323 ΔE 0.069
Use #70194D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.