#70194A
Closest named color: Velvet (#750851). oklch(37.6% 0.13 350.7), rgb(112, 25, 74).
Aa
White text reads best on this color (10.89:1).
About this color
#70194A is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.130 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.025 away. White text reads best on it, at 10.89:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.89:1 |
Values
| HEX | #70194A |
| RGB | rgb(112, 25, 74) |
| HSL | hsl(326, 64%, 27%) |
| OKLCH | oklch(37.6% 0.13 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70194A | 10.89:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #70194A | 1.92:1 | Fails | Lc 9.7 | Not readable |
| #70194A text on white | 10.89:1 | AAA | Lc 94.2 | Preferred for body text |
| #70194A text on black | 1.92:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F1A7C9
oklch(80.9% 0.097 350.3)
-
Step 400
400
#E774AD
oklch(70.8% 0.155 350.8)
-
Step 500
500
#DC4899
oklch(63.1% 0.199 350.6)
-
Step 600
600
#C71C83
oklch(55.6% 0.217 350.7)
-
Step 700
700
#AC066F
oklch(49.2% 0.202 350.8)
-
Step 800
800
#8B105A
oklch(42.6% 0.166 350.8)
-
Step 900
900 (this color)
#70194A
oklch(37.6% 0.13 350.7)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#70194A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28334B | 0.145 |
| Deuteranopia (no green cones) | #414248 | 0.127 |
| Tritanopia (no blue cones) | #79132F | 0.048 |
| Achromatopsia (no color) | #3D3D3D | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70194A
#70194A
oklch(37.6% 0.13 350.7)
- #004E3C
#004E3C
oklch(37.7% 0.074 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70194A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.025
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.039
- Rich Purple #720058 ΔE 0.039
- Wine #80013F ΔE 0.039
- Grape Purple #5D1451 ΔE 0.049
- Bordeaux #7B002C ΔE 0.053
- Wine Red #7B0323 ΔE 0.064
Use #70194A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.