#701940
Closest named color: Merlot (#730039). oklch(37.2% 0.125 358), rgb(112, 25, 64).
Aa
White text reads best on this color (11.04:1).
About this color
#701940 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.125 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.025 away. White text reads best on it, at 11.04:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.04:1 |
Values
| HEX | #701940 |
| RGB | rgb(112, 25, 64) |
| HSL | hsl(333, 64%, 27%) |
| OKLCH | oklch(37.2% 0.125 358) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701940 | 11.04:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #701940 | 1.90:1 | Fails | Lc 9.4 | Not readable |
| #701940 text on white | 11.04:1 | AAA | Lc 94.5 | Preferred for body text |
| #701940 text on black | 1.90:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F7CBD9
oklch(88.4% 0.053 357.2)
-
Step 300
300
#F3A7C0
oklch(80.8% 0.094 358.1)
-
Step 400
400
#E975A0
oklch(70.8% 0.15 358.2)
-
Step 500
500
#DE4A89
oklch(63.1% 0.191 357.9)
-
Step 600
600
#C92073
oklch(55.5% 0.209 357.8)
-
Step 700
700
#AE0D60
oklch(49.2% 0.194 358.2)
-
Step 800
800
#8D134F
oklch(42.7% 0.161 357.8)
-
Step 900
900 (this color)
#701940
oklch(37.2% 0.125 358)
-
Step 950
950
#431226
oklch(27.1% 0.079 358.5)
#701940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3141 | 0.141 |
| Deuteranopia (no green cones) | #43423E | 0.126 |
| Tritanopia (no blue cones) | #7A0D2A | 0.040 |
| Achromatopsia (no color) | #3C3C3C | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701940
#701940
oklch(37.2% 0.125 358)
- #004C40
#004C40
oklch(37.3% 0.069 177.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.025
- Wine #80013F ΔE 0.036
- Velvet #750851 ΔE 0.039
- Bordeaux #7B002C ΔE 0.039
- Red Purple #820747 ΔE 0.041
- Wine Red #7B0323 ΔE 0.049
- Rich Purple #720058 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.058
Use #701940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.