#70181D

Closest named color: Reddy Brown (#6E1005). oklch(36.2% 0.121 22.9), rgb(112, 24, 29).

Aa

White text reads best on this color (11.42:1).

About this color

#70181D is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.121 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.023 away. White text reads best on it, at 11.42:1.

Hue familyReds
Lightnessdark (36%)
Chromamoderately saturated (0.121)
Temperaturewarm
Nearest nameReddy Brown (#6E1005)
Black text1.83:1
White text11.42:1

Values

HEX#70181D
RGBrgb(112, 24, 29)
HSLhsl(357, 65%, 27%)
OKLCHoklch(36.2% 0.121 22.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #70181D 11.42:1 AAA Lc -99.0 Preferred for body text
Black text on #70181D 1.83:1 Fails Lc 8.7 Not readable
#70181D text on white 11.42:1 AAA Lc 95.2 Preferred for body text
#70181D text on black 1.83:1 Fails Lc -7.5 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FEF2F2

    oklch(97.1% 0.013 17.4)

  2. Step 100

    100

    #FBE3E2

    oklch(93.5% 0.026 20.5)

  3. Step 200

    200

    #F9CDCA

    oklch(88.5% 0.05 22.7)

  4. Step 300

    300

    #F6AAA5

    oklch(81% 0.09 23.4)

  5. Step 400

    400

    #EE7875

    oklch(70.8% 0.146 23)

  6. Step 500

    500

    #E44E51

    oklch(63.1% 0.186 23.1)

  7. Step 600

    600

    #CF2636

    oklch(55.5% 0.202 22.8)

  8. Step 700

    700

    #B31428

    oklch(49.1% 0.188 23)

  9. Step 800

    800

    #911722

    oklch(42.6% 0.156 23.1)

  10. Step 900

    900 (this color)

    #70181D

    oklch(36.2% 0.121 22.9)

  11. Step 950

    950

    #451314

    oklch(27% 0.077 22.7)

Export this scale for Tailwind in the Tailwind colors tool

#70181D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#322E1C0.132
Deuteranopia (no green cones)#48411A0.122
Tritanopia (no blue cones)#7C001B0.029
Achromatopsia (no color)#3A3A3A0.122

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #70181D

    #70181D

    oklch(36.2% 0.121 22.9)

  • #00474C

    #00474C

    oklch(36.2% 0.062 202.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #70181D

    #70181D

    oklch(36.2% 0.121 22.9)

  • #6A1943

    #6A1943

    oklch(36.3% 0.121 353.2)

  • #622D00

    #622D00

    oklch(36.3% 0.092 52.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #70181D

    #70181D

    oklch(36.2% 0.121 22.9)

  • #00493A

    #00493A

    oklch(36.1% 0.069 173.1)

  • #00445E

    #00445E

    oklch(36.3% 0.074 232)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #70181D

    #70181D

    oklch(36.2% 0.121 22.9)

  • #004C03

    #004C03

    oklch(36.1% 0.121 143)

  • #19397C

    #19397C

    oklch(36.3% 0.12 262.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #70181D

    #70181D

    oklch(36.2% 0.121 22.9)

  • #3E4200

    #3E4200

    oklch(36.3% 0.081 113.6)

  • #00474C

    #00474C

    oklch(36.2% 0.062 202.8)

  • #422C76

    #422C76

    oklch(36.2% 0.121 293.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70181D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #70181D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.