#701048
Closest named color: Velvet (#750851). oklch(36.8% 0.138 351), rgb(112, 16, 72).
Aa
White text reads best on this color (11.31:1).
About this color
#701048 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.138 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.020 away. White text reads best on it, at 11.31:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.85:1 |
| White text | 11.31:1 |
Values
| HEX | #701048 |
| RGB | rgb(112, 16, 72) |
| HSL | hsl(325, 75%, 25%) |
| OKLCH | oklch(36.8% 0.138 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701048 | 11.31:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #701048 | 1.85:1 | Fails | Lc 9.2 | Not readable |
| #701048 text on white | 11.31:1 | AAA | Lc 94.7 | Preferred for body text |
| #701048 text on black | 1.85:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F4A5C9
oklch(80.9% 0.103 350.7)
-
Step 400
400
#EB70AD
oklch(70.8% 0.165 351.2)
-
Step 500
500
#E14099
oklch(63.2% 0.212 351)
-
Step 600
600
#CC0283
oklch(55.6% 0.23 351.2)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#701048
oklch(36.8% 0.138 351)
-
Step 950
950
#440F2C
oklch(27.1% 0.087 350.8)
#701048 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #233049 | 0.156 |
| Deuteranopia (no green cones) | #3F4046 | 0.136 |
| Tritanopia (no blue cones) | #79062B | 0.052 |
| Achromatopsia (no color) | #3A3A3A | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701048
#701048
oklch(36.8% 0.138 351)
- #004B3A
#004B3A
oklch(36.8% 0.072 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701048, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.020
- Merlot #730039 ΔE 0.026
- Rich Purple #720058 ΔE 0.034
- Wine #80013F ΔE 0.038
- Red Purple #820747 ΔE 0.039
- Grape Purple #5D1451 ΔE 0.046
- Bordeaux #7B002C ΔE 0.051
- Wine Red #7B0323 ΔE 0.064
Use #701048 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.