#701040
Closest named color: Merlot (#730039). oklch(36.5% 0.135 356.5), rgb(112, 16, 64).
Aa
White text reads best on this color (11.43:1).
About this color
#701040 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.135 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.016 away. White text reads best on it, at 11.43:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.83:1 |
| White text | 11.43:1 |
Values
| HEX | #701040 |
| RGB | rgb(112, 16, 64) |
| HSL | hsl(330, 75%, 25%) |
| OKLCH | oklch(36.5% 0.135 356.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701040 | 11.43:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #701040 | 1.83:1 | Fails | Lc 8.9 | Not readable |
| #701040 text on white | 11.43:1 | AAA | Lc 95.0 | Preferred for body text |
| #701040 text on black | 1.83:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CADA
oklch(88.4% 0.057 355.9)
-
Step 300
300
#F6A5C2
oklch(80.9% 0.102 356.5)
-
Step 400
400
#ED71A3
oklch(70.8% 0.161 356.6)
-
Step 500
500
#E3428C
oklch(63.2% 0.206 356.7)
-
Step 600
600
#CE0976
oklch(55.7% 0.224 356.7)
-
Step 700
700
#AF0063
oklch(49.1% 0.201 356.6)
-
Step 800
800
#900351
oklch(42.7% 0.173 356.5)
-
Step 900
900 (this color)
#701040
oklch(36.5% 0.135 356.5)
-
Step 950
950
#440F27
oklch(26.9% 0.085 356.7)
#701040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262E41 | 0.153 |
| Deuteranopia (no green cones) | #41403E | 0.135 |
| Tritanopia (no blue cones) | #7A0027 | 0.044 |
| Achromatopsia (no color) | #3A3A3A | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701040
#701040
oklch(36.5% 0.135 356.5)
- #004A3D
#004A3D
oklch(36.5% 0.068 175.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.016
- Velvet #750851 ΔE 0.032
- Wine #80013F ΔE 0.034
- Bordeaux #7B002C ΔE 0.039
- Red Purple #820747 ΔE 0.040
- Rich Purple #720058 ΔE 0.047
- Wine Red #7B0323 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.054
Use #701040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.