#700A49
Closest named color: Velvet (#750851). oklch(36.5% 0.144 349.9), rgb(112, 10, 73).
Aa
White text reads best on this color (11.48:1).
About this color
#700A49 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.144 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.017 away. White text reads best on it, at 11.48:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.82:1 |
| White text | 11.48:1 |
Values
| HEX | #700A49 |
| RGB | rgb(112, 10, 73) |
| HSL | hsl(323, 84%, 24%) |
| OKLCH | oklch(36.5% 0.144 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #700A49 | 11.48:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #700A49 | 1.82:1 | Fails | Lc 9.0 | Not readable |
| #700A49 text on white | 11.48:1 | AAA | Lc 94.9 | Preferred for body text |
| #700A49 text on black | 1.82:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F6A4CB
oklch(81% 0.108 349.8)
-
Step 400
400
#ED6DB0
oklch(70.7% 0.173 349.8)
-
Step 500
500
#E23B9C
oklch(63% 0.22 349.8)
-
Step 600
600
#CB0086
oklch(55.5% 0.232 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900 (this color)
#700A49
oklch(36.5% 0.144 349.9)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#700A49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202E4A | 0.163 |
| Deuteranopia (no green cones) | #3D4047 | 0.143 |
| Tritanopia (no blue cones) | #79002A | 0.055 |
| Achromatopsia (no color) | #393939 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #700A49
#700A49
oklch(36.5% 0.144 349.9)
- #004A38
#004A38
oklch(36.4% 0.072 169.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #700A49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.017
- Merlot #730039 ΔE 0.028
- Rich Purple #720058 ΔE 0.029
- Wine #80013F ΔE 0.040
- Red Purple #820747 ΔE 0.041
- Grape Purple #5D1451 ΔE 0.044
- Bordeaux #7B002C ΔE 0.055
- Wine Red #7B0323 ΔE 0.068
Use #700A49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.