#70094C
Closest named color: Velvet (#750851). oklch(36.6% 0.146 347.9), rgb(112, 9, 76).
Aa
White text reads best on this color (11.46:1).
About this color
#70094C is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.146 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.013 away. White text reads best on it, at 11.46:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.83:1 |
| White text | 11.46:1 |
Values
| HEX | #70094C |
| RGB | rgb(112, 9, 76) |
| HSL | hsl(321, 85%, 24%) |
| OKLCH | oklch(36.6% 0.146 347.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70094C | 11.46:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #70094C | 1.83:1 | Fails | Lc 9.1 | Not readable |
| #70094C text on white | 11.46:1 | AAA | Lc 94.8 | Preferred for body text |
| #70094C text on black | 1.83:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E0
oklch(88.4% 0.062 348)
-
Step 300
300
#F5A3CD
oklch(80.8% 0.11 347.8)
-
Step 400
400
#EC6DB4
oklch(70.7% 0.175 347.8)
-
Step 500
500
#E23AA1
oklch(63.1% 0.224 347.9)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900 (this color)
#70094C
oklch(36.6% 0.146 347.9)
-
Step 950
950
#440D2E
oklch(27% 0.092 348.2)
#70094C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E2F4E | 0.165 |
| Deuteranopia (no green cones) | #3C404A | 0.144 |
| Tritanopia (no blue cones) | #79022B | 0.060 |
| Achromatopsia (no color) | #3A3A3A | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70094C
#70094C
oklch(36.6% 0.146 347.9)
- #004B37
#004B37
oklch(36.7% 0.074 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70094C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.013
- Rich Purple #720058 ΔE 0.023
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.042
- Grape Purple #5D1451 ΔE 0.043
- Wine #80013F ΔE 0.043
- Bordeaux #7B002C ΔE 0.060
- Wine Red #7B0323 ΔE 0.073
Use #70094C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.