#700543
Closest named color: Merlot (#730039). oklch(36% 0.144 353.4), rgb(112, 5, 67).
Aa
White text reads best on this color (11.72:1).
About this color
#700543 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.144 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.018 away. White text reads best on it, at 11.72:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.79:1 |
| White text | 11.72:1 |
Values
| HEX | #700543 |
| RGB | rgb(112, 5, 67) |
| HSL | hsl(325, 91%, 23%) |
| OKLCH | oklch(36% 0.144 353.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #700543 | 11.72:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #700543 | 1.79:1 | Fails | Lc 8.8 | Not readable |
| #700543 text on white | 11.72:1 | AAA | Lc 95.1 | Preferred for body text |
| #700543 text on black | 1.79:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FAC9DC
oklch(88.4% 0.06 353.2)
-
Step 300
300
#F8A3C6
oklch(80.9% 0.109 353.5)
-
Step 400
400
#EF6CA9
oklch(70.6% 0.173 353.3)
-
Step 500
500
#E53994
oklch(63% 0.22 353.3)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900 (this color)
#700543
oklch(36% 0.144 353.4)
-
Step 950
950
#450C2A
oklch(26.9% 0.091 353)
#700543 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202C44 | 0.165 |
| Deuteranopia (no green cones) | #3E3F41 | 0.144 |
| Tritanopia (no blue cones) | #7A0025 | 0.055 |
| Achromatopsia (no color) | #383838 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #700543
#700543
oklch(36% 0.144 353.4)
- #00493A
#00493A
oklch(36.1% 0.069 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #700543, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.018
- Velvet #750851 ΔE 0.026
- Wine #80013F ΔE 0.037
- Rich Purple #720058 ΔE 0.038
- Red Purple #820747 ΔE 0.041
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.049
- Wine Red #7B0323 ΔE 0.060
Use #700543 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.