#700343
Closest named color: Merlot (#730039). oklch(35.9% 0.145 353.2), rgb(112, 3, 67).
Aa
White text reads best on this color (11.77:1).
About this color
#700343 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 11.77:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.78:1 |
| White text | 11.77:1 |
Values
| HEX | #700343 |
| RGB | rgb(112, 3, 67) |
| HSL | hsl(325, 95%, 23%) |
| OKLCH | oklch(35.9% 0.145 353.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #700343 | 11.77:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #700343 | 1.78:1 | Fails | Lc 8.8 | Not readable |
| #700343 text on white | 11.77:1 | AAA | Lc 95.1 | Preferred for body text |
| #700343 text on black | 1.78:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FAC9DC
oklch(88.4% 0.06 353.2)
-
Step 300
300
#F8A3C6
oklch(80.9% 0.109 353.5)
-
Step 400
400
#F06CAA
oklch(70.8% 0.175 353.1)
-
Step 500
500
#E63794
oklch(63% 0.223 353.3)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#900057
oklch(42.8% 0.177 353.3)
-
Step 900
900 (this color)
#700343
oklch(35.9% 0.145 353.2)
-
Step 950
950
#460C2A
oklch(27.1% 0.092 353.6)
#700343 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202C44 | 0.166 |
| Deuteranopia (no green cones) | #3E3E41 | 0.144 |
| Tritanopia (no blue cones) | #7A0025 | 0.056 |
| Achromatopsia (no color) | #383838 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #700343
#700343
oklch(35.9% 0.145 353.2)
- #004839
#004839
oklch(35.8% 0.069 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #700343, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Velvet #750851 ΔE 0.026
- Rich Purple #720058 ΔE 0.037
- Wine #80013F ΔE 0.038
- Red Purple #820747 ΔE 0.042
- Bordeaux #7B002C ΔE 0.048
- Grape Purple #5D1451 ΔE 0.049
- Wine Red #7B0323 ΔE 0.061
Use #700343 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.