#700240
Closest named color: Merlot (#730039). oklch(35.7% 0.145 355.1), rgb(112, 2, 64).
Aa
White text reads best on this color (11.85:1).
About this color
#700240 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.014 away. White text reads best on it, at 11.85:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.77:1 |
| White text | 11.85:1 |
Values
| HEX | #700240 |
| RGB | rgb(112, 2, 64) |
| HSL | hsl(326, 96%, 22%) |
| OKLCH | oklch(35.7% 0.145 355.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #700240 | 11.85:1 | AAA | Lc -99.1 | Preferred for body text |
| Black text on #700240 | 1.77:1 | Fails | Lc 8.7 | Not readable |
| #700240 text on white | 11.85:1 | AAA | Lc 95.2 | Preferred for body text |
| #700240 text on black | 1.77:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DB
oklch(88.5% 0.061 354.9)
-
Step 300
300
#F9A3C4
oklch(80.9% 0.109 355.2)
-
Step 400
400
#F16CA6
oklch(70.8% 0.174 355.1)
-
Step 500
500
#E73790
oklch(63.1% 0.222 355)
-
Step 600
600
#CE007A
oklch(55.6% 0.228 355)
-
Step 700
700
#AE0066
oklch(49% 0.201 355.1)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900 (this color)
#700240
oklch(35.7% 0.145 355.1)
-
Step 950
950
#460C29
oklch(27.1% 0.092 354.7)
#700240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202B41 | 0.166 |
| Deuteranopia (no green cones) | #3E3E3E | 0.145 |
| Tritanopia (no blue cones) | #7A0023 | 0.054 |
| Achromatopsia (no color) | #373737 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #700240
#700240
oklch(35.7% 0.145 355.1)
- #00483A
#00483A
oklch(35.8% 0.068 174.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #700240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.014
- Velvet #750851 ΔE 0.030
- Wine #80013F ΔE 0.037
- Rich Purple #720058 ΔE 0.042
- Red Purple #820747 ΔE 0.043
- Bordeaux #7B002C ΔE 0.044
- Grape Purple #5D1451 ΔE 0.052
- Wine Red #7B0323 ΔE 0.056
Use #700240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.