#70004E
Closest named color: Velvet (#750851). oklch(36.2% 0.153 346.2), rgb(112, 0, 78).
Aa
White text reads best on this color (11.67:1).
About this color
#70004E is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.153 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.015 away. White text reads best on it, at 11.67:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.79:1 |
| White text | 11.67:1 |
Values
| HEX | #70004E |
| RGB | rgb(112, 0, 78) |
| HSL | hsl(318, 100%, 22%) |
| OKLCH | oklch(36.2% 0.153 346.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70004E | 11.67:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #70004E | 1.79:1 | Fails | Lc 9.1 | Not readable |
| #70004E text on white | 11.67:1 | AAA | Lc 94.8 | Preferred for body text |
| #70004E text on black | 1.79:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FCE1EE
oklch(93.5% 0.034 347.1)
-
Step 200
200
#FAC9E2
oklch(88.6% 0.064 346.4)
-
Step 300
300
#F7A2D0
oklch(80.9% 0.115 346.3)
-
Step 400
400
#EE6AB8
oklch(70.8% 0.183 346.3)
-
Step 500
500
#E432A6
oklch(63.1% 0.235 346.3)
-
Step 600
600
#C9008F
oklch(55.6% 0.235 346.2)
-
Step 700
700
#AA0078
oklch(49% 0.207 346.3)
-
Step 800
800
#8D0063
oklch(42.8% 0.181 346.3)
-
Step 900
900 (this color)
#70004E
oklch(36.2% 0.153 346.2)
-
Step 950
950
#450A30
oklch(27% 0.098 346.3)
#70004E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #182D50 | 0.176 |
| Deuteranopia (no green cones) | #3A3F4C | 0.150 |
| Tritanopia (no blue cones) | #79002B | 0.066 |
| Achromatopsia (no color) | #383838 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70004E
#70004E
oklch(36.2% 0.153 346.2)
- #004A35
#004A35
oklch(36.3% 0.075 166.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70004E, closest first.
No curated palette has a color within ΔE 0.04 of #70004E.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.015
- Rich Purple #720058 ΔE 0.018
- Merlot #730039 ΔE 0.038
- Grape Purple #5D1451 ΔE 0.043
- Red Purple #820747 ΔE 0.047
- Wine #80013F ΔE 0.048
- Bordeaux #7B002C ΔE 0.066
- Burgundy #610023 ΔE 0.079
Use #70004E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.