#700028
Closest named color: Bordeaux (#7B002C). oklch(34.8% 0.139 10.7), rgb(112, 0, 40).
Aa
White text reads best on this color (12.21:1).
About this color
#700028 is a dark, moderately saturated red. In OKLCH its lightness is 35%, its chroma 0.139 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.026 away. White text reads best on it, at 12.21:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.71:1 |
| White text | 12.21:1 |
Values
| HEX | #700028 |
| RGB | rgb(112, 0, 40) |
| HSL | hsl(339, 100%, 22%) |
| OKLCH | oklch(34.8% 0.139 10.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #700028 | 12.21:1 | AAA | Lc -99.5 | Preferred for body text |
| Black text on #700028 | 1.71:1 | Fails | Lc 8.1 | Not readable |
| #700028 text on white | 12.21:1 | AAA | Lc 95.7 | Preferred for body text |
| #700028 text on black | 1.71:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FDE2E5
oklch(93.6% 0.03 10)
-
Step 200
200
#FDCAD0
oklch(88.5% 0.058 10.4)
-
Step 300
300
#FCA4B0
oklch(80.9% 0.105 10.8)
-
Step 400
400
#F56E87
oklch(70.7% 0.167 10.9)
-
Step 500
500
#EC3A6A
oklch(63% 0.213 10.5)
-
Step 600
600
#D40053
oklch(55.6% 0.222 10.7)
-
Step 700
700
#B40045
oklch(49.2% 0.197 10.8)
-
Step 800
800
#950038
oklch(42.8% 0.171 10.6)
-
Step 900
900 (this color)
#700028
oklch(34.8% 0.139 10.7)
-
Step 950
950
#480D1C
oklch(27.1% 0.088 10.7)
#700028 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272728 | 0.158 |
| Deuteranopia (no green cones) | #423D25 | 0.143 |
| Tritanopia (no blue cones) | #7B0014 | 0.038 |
| Achromatopsia (no color) | #353535 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #700028
#700028
oklch(34.8% 0.139 10.7)
- #004441
#004441
oklch(34.9% 0.06 189.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #700028, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.026
- Merlot #730039 ΔE 0.028
- Wine Red #7B0323 ΔE 0.029
- Claret #680018 ΔE 0.029
- Burgundy #610023 ΔE 0.036
- Blood #770001 ΔE 0.047
- Reddy Brown #6E1005 ΔE 0.048
- Wine #80013F ΔE 0.050
Use #700028 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.