#69294D
Closest named color: Velvet (#750851). oklch(38.5% 0.102 348.1), rgb(105, 41, 77).
Aa
White text reads best on this color (10.37:1).
About this color
#69294D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.102 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.051 away. White text reads best on it, at 10.37:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.02:1 |
| White text | 10.37:1 |
Values
| HEX | #69294D |
| RGB | rgb(105, 41, 77) |
| HSL | hsl(326, 44%, 29%) |
| OKLCH | oklch(38.5% 0.102 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69294D | 10.37:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #69294D | 2.02:1 | Fails | Lc 10.4 | Not readable |
| #69294D text on white | 10.37:1 | AAA | Lc 93.6 | Preferred for body text |
| #69294D text on black | 2.02:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDE
oklch(88.5% 0.043 348)
-
Step 300
300
#E7ADC9
oklch(80.9% 0.077 348.4)
-
Step 400
400
#D880AE
oklch(70.7% 0.122 348)
-
Step 500
500
#CB5C9A
oklch(63% 0.157 347.9)
-
Step 600
600
#B63F84
oklch(55.6% 0.169 348.2)
-
Step 700
700
#9C3070
oklch(49% 0.157 348)
-
Step 800
800
#7F295B
oklch(42.6% 0.131 348.2)
-
Step 900
900 (this color)
#69294D
oklch(38.5% 0.102 348.1)
-
Step 950
950
#3C182C
oklch(27% 0.063 347.7)
#69294D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30394E | 0.111 |
| Deuteranopia (no green cones) | #42444B | 0.099 |
| Tritanopia (no blue cones) | #702737 | 0.039 |
| Achromatopsia (no color) | #404040 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69294D
#69294D
oklch(38.5% 0.102 348.1)
- #00513C
#00513C
oklch(38.6% 0.078 168.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69294D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.051
- Purple Brown #673A3F ΔE 0.055
- Grape Purple #5D1451 ΔE 0.056
- Merlot #730039 ΔE 0.057
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.062
- Rich Purple #720058 ΔE 0.062
- Bordeaux #7B002C ΔE 0.069
Use #69294D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.