#69273D
Closest named color: Purple Brown (#673A3F). oklch(37.6% 0.097 2.2), rgb(105, 39, 61).
Aa
White text reads best on this color (10.72:1).
About this color
#69273D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.097 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 10.72:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 1.95:1 |
| White text | 10.72:1 |
Values
| HEX | #69273D |
| RGB | rgb(105, 39, 61) |
| HSL | hsl(340, 46%, 28%) |
| OKLCH | oklch(37.6% 0.097 2.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69273D | 10.72:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #69273D | 1.95:1 | Fails | Lc 9.6 | Not readable |
| #69273D text on white | 10.72:1 | AAA | Lc 94.3 | Preferred for body text |
| #69273D text on black | 1.95:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E9
oklch(93.5% 0.022 359.7)
-
Step 200
200
#F1CFD7
oklch(88.5% 0.039 2)
-
Step 300
300
#EAADBD
oklch(80.9% 0.074 1.6)
-
Step 400
400
#DC809B
oklch(70.6% 0.117 1.7)
-
Step 500
500
#D05D82
oklch(63.1% 0.15 2.1)
-
Step 600
600
#BB406C
oklch(55.6% 0.162 1.9)
-
Step 700
700
#A1315A
oklch(49.2% 0.151 2.1)
-
Step 800
800
#832A49
oklch(42.8% 0.125 2.6)
-
Step 900
900 (this color)
#69273D
oklch(37.6% 0.097 2.2)
-
Step 950
950
#3E1824
oklch(27% 0.061 2.1)
#69273D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33363E | 0.108 |
| Deuteranopia (no green cones) | #45433B | 0.099 |
| Tritanopia (no blue cones) | #72202F | 0.028 |
| Achromatopsia (no color) | #3E3E3E | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69273D
#69273D
oklch(37.6% 0.097 2.2)
- #004D44
#004D44
oklch(37.7% 0.068 181.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69273D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Merlot #730039 ΔE 0.051
- Bordeaux #7B002C ΔE 0.055
- Wine Red #7B0323 ΔE 0.058
- Wine #80013F ΔE 0.060
- Velvet #750851 ΔE 0.064
- Red Purple #820747 ΔE 0.064
- Claret #680018 ΔE 0.067
Use #69273D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.