#69254D
Closest named color: Velvet (#750851). oklch(37.9% 0.108 347.2), rgb(105, 37, 77).
Aa
White text reads best on this color (10.64:1).
About this color
#69254D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.108 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.044 away. White text reads best on it, at 10.64:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.97:1 |
| White text | 10.64:1 |
Values
| HEX | #69254D |
| RGB | rgb(105, 37, 77) |
| HSL | hsl(325, 48%, 28%) |
| OKLCH | oklch(37.9% 0.108 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69254D | 10.64:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #69254D | 1.97:1 | Fails | Lc 9.8 | Not readable |
| #69254D text on white | 10.64:1 | AAA | Lc 94.1 | Preferred for body text |
| #69254D text on black | 1.97:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CEDF
oklch(88.6% 0.045 347.2)
-
Step 300
300
#E9ACCB
oklch(81% 0.081 347.2)
-
Step 400
400
#DB7DB0
oklch(70.7% 0.131 347.2)
-
Step 500
500
#CE599C
oklch(63.1% 0.165 347.4)
-
Step 600
600
#B93A87
oklch(55.6% 0.18 347.2)
-
Step 700
700
#9F2B73
oklch(49.2% 0.168 346.9)
-
Step 800
800
#81255D
oklch(42.6% 0.139 347.2)
-
Step 900
900 (this color)
#69254D
oklch(37.9% 0.108 347.2)
-
Step 950
950
#3D162D
oklch(26.9% 0.069 346.3)
#69254D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D374E | 0.118 |
| Deuteranopia (no green cones) | #40434B | 0.106 |
| Tritanopia (no blue cones) | #702335 | 0.043 |
| Achromatopsia (no color) | #3E3E3E | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69254D
#69254D
oklch(37.9% 0.108 347.2)
- #004F39
#004F39
oklch(37.9% 0.078 166.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69254D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.044
- Grape Purple #5D1451 ΔE 0.048
- Merlot #730039 ΔE 0.051
- Rich Purple #720058 ΔE 0.054
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.058
- Purple Brown #673A3F ΔE 0.064
- Bordeaux #7B002C ΔE 0.067
Use #69254D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.