#690B43
Closest named color: Merlot (#730039). oklch(35% 0.135 350.8), rgb(105, 11, 67).
Aa
White text reads best on this color (12.14:1).
About this color
#690B43 is a dark, moderately saturated red. In OKLCH its lightness is 35%, its chroma 0.135 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.028 away. White text reads best on it, at 12.14:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.72:1 |
| White text | 12.14:1 |
Values
| HEX | #690B43 |
| RGB | rgb(105, 11, 67) |
| HSL | hsl(324, 81%, 23%) |
| OKLCH | oklch(35% 0.135 350.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #690B43 | 12.14:1 | AAA | Lc -100.0 | Preferred for body text |
| Black text on #690B43 | 1.72:1 | Fails | Lc 7.6 | Not readable |
| #690B43 text on white | 12.14:1 | AAA | Lc 96.3 | Preferred for body text |
| #690B43 text on black | 1.72:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F7CBDE
oklch(88.5% 0.055 350.5)
-
Step 300
300
#F3A6C9
oklch(81% 0.1 350.7)
-
Step 400
400
#E971AD
oklch(70.6% 0.162 350.8)
-
Step 500
500
#DF4399
oklch(63.1% 0.208 350.8)
-
Step 600
600
#CA1083
oklch(55.6% 0.225 351)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800
#8D075B
oklch(42.7% 0.173 350.5)
-
Step 900
900 (this color)
#690B43
oklch(35% 0.135 350.8)
-
Step 950
950
#43102C
oklch(27.1% 0.085 350.4)
#690B43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1F2B44 | 0.153 |
| Deuteranopia (no green cones) | #3A3C41 | 0.134 |
| Tritanopia (no blue cones) | #720127 | 0.051 |
| Achromatopsia (no color) | #363636 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #690B43
#690B43
oklch(35% 0.135 350.8)
- #004635
#004635
oklch(35.1% 0.069 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #690B43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.028
- Velvet #750851 ΔE 0.034
- Grape Purple #5D1451 ΔE 0.037
- Rich Purple #720058 ΔE 0.042
- Wine #80013F ΔE 0.052
- Burgundy #610023 ΔE 0.056
- Red Purple #820747 ΔE 0.056
- Bordeaux #7B002C ΔE 0.056
Use #690B43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.