#690701
Closest named color: Reddy Brown (#6E1005). oklch(33.2% 0.13 30.4), rgb(105, 7, 1).
Aa
White text reads best on this color (12.87:1).
About this color
#690701 is a dark, moderately saturated red. In OKLCH its lightness is 33%, its chroma 0.130 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.017 away. White text reads best on it, at 12.87:1.
| Hue family | Reds |
| Lightness | dark (33%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Reddy Brown (#6E1005) |
| Black text | 1.63:1 |
| White text | 12.87:1 |
Values
| HEX | #690701 |
| RGB | rgb(105, 7, 1) |
| HSL | hsl(3, 98%, 21%) |
| OKLCH | oklch(33.2% 0.13 30.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #690701 | 12.87:1 | AAA | Lc -100.8 | Preferred for body text |
| Black text on #690701 | 1.63:1 | Fails | Lc 0.0 | Not readable |
| #690701 text on white | 12.87:1 | AAA | Lc 97.2 | Preferred for body text |
| #690701 text on black | 1.63:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FCE3DF
oklch(93.5% 0.028 28.5)
-
Step 200
200
#FBCDC4
oklch(88.6% 0.054 31)
-
Step 300
300
#F9A99B
oklch(80.9% 0.097 30.3)
-
Step 400
400
#F27663
oklch(70.7% 0.156 30.4)
-
Step 500
500
#E94A36
oklch(63.1% 0.199 30.5)
-
Step 600
600
#D51B07
oklch(55.7% 0.217 30.3)
-
Step 700
700
#B51000
oklch(49% 0.195 30.4)
-
Step 800
800
#950F03
oklch(42.7% 0.167 30.3)
-
Step 900
900 (this color)
#690701
oklch(33.2% 0.13 30.4)
-
Step 950
950
#47120B
oklch(27.1% 0.082 30.6)
#690701 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2400 | 0.140 |
| Deuteranopia (no green cones) | #413900 | 0.126 |
| Tritanopia (no blue cones) | #750007 | 0.027 |
| Achromatopsia (no color) | #323232 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #690701
#690701
oklch(33.2% 0.13 30.4)
- #003D46
#003D46
oklch(33% 0.057 211)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #690701, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Reddy Brown #6E1005 ΔE 0.017
- Claret #680018 ΔE 0.027
- Blood #770001 ΔE 0.031
- Burgundy #610023 ΔE 0.049
- Maroon #800000 ΔE 0.052
- Wine Red #7B0323 ΔE 0.054
- Chestnut #742802 ΔE 0.061
- Bordeaux #7B002C ΔE 0.064
Use #690701 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.