#690443
Closest named color: Merlot (#730039). oklch(34.6% 0.14 350.3), rgb(105, 4, 67).
Aa
White text reads best on this color (12.35:1).
About this color
#690443 is a dark, vivid red. In OKLCH its lightness is 35%, its chroma 0.140 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.030 away. White text reads best on it, at 12.35:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.69:1 |
| White text | 12.35:1 |
Values
| HEX | #690443 |
| RGB | rgb(105, 4, 67) |
| HSL | hsl(323, 93%, 21%) |
| OKLCH | oklch(34.6% 0.14 350.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #690443 | 12.35:1 | AAA | Lc -100.1 | Preferred for body text |
| Black text on #690443 | 1.69:1 | Fails | Lc 7.5 | Not readable |
| #690443 text on white | 12.35:1 | AAA | Lc 96.4 | Preferred for body text |
| #690443 text on black | 1.69:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F5A4CA
oklch(80.9% 0.106 350.1)
-
Step 400
400
#EB6FAF
oklch(70.7% 0.168 350.1)
-
Step 500
500
#E13F9B
oklch(63.1% 0.215 350.2)
-
Step 600
600
#CC0085
oklch(55.7% 0.232 350.5)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8E005C
oklch(42.6% 0.178 350.1)
-
Step 900
900 (this color)
#690443
oklch(34.6% 0.14 350.3)
-
Step 950
950
#440E2C
oklch(27% 0.089 350.6)
#690443 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1C2A44 | 0.159 |
| Deuteranopia (no green cones) | #383B41 | 0.140 |
| Tritanopia (no blue cones) | #720025 | 0.056 |
| Achromatopsia (no color) | #343434 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #690443
#690443
oklch(34.6% 0.14 350.3)
- #004534
#004534
oklch(34.7% 0.069 169.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #690443, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.030
- Velvet #750851 ΔE 0.035
- Grape Purple #5D1451 ΔE 0.037
- Rich Purple #720058 ΔE 0.040
- Wine #80013F ΔE 0.054
- Burgundy #610023 ΔE 0.056
- Red Purple #820747 ΔE 0.058
- Bordeaux #7B002C ΔE 0.059
Use #690443 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.