#690040
Closest named color: Merlot (#730039). oklch(34.2% 0.142 352), rgb(105, 0, 64).
Aa
White text reads best on this color (12.53:1).
About this color
#690040 is a dark, vivid red. In OKLCH its lightness is 34%, its chroma 0.142 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.028 away. White text reads best on it, at 12.53:1.
| Hue family | Reds |
| Lightness | dark (34%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.67:1 |
| White text | 12.53:1 |
Values
| HEX | #690040 |
| RGB | rgb(105, 0, 64) |
| HSL | hsl(323, 100%, 21%) |
| OKLCH | oklch(34.2% 0.142 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #690040 | 12.53:1 | AAA | Lc -100.2 | Preferred for body text |
| Black text on #690040 | 1.67:1 | Fails | Lc 7.4 | Not readable |
| #690040 text on white | 12.53:1 | AAA | Lc 96.5 | Preferred for body text |
| #690040 text on black | 1.67:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F6A4C8
oklch(80.9% 0.106 351.8)
-
Step 400
400
#ED6EAC
oklch(70.7% 0.17 351.8)
-
Step 500
500
#E33C97
oklch(63.1% 0.217 351.9)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#690040
oklch(34.2% 0.142 352)
-
Step 950
950
#450D2B
oklch(27% 0.091 352.1)
#690040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B2841 | 0.163 |
| Deuteranopia (no green cones) | #383A3E | 0.142 |
| Tritanopia (no blue cones) | #720022 | 0.057 |
| Achromatopsia (no color) | #343434 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #690040
#690040
oklch(34.2% 0.142 352)
- #004334
#004334
oklch(34.1% 0.066 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #690040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.028
- Velvet #750851 ΔE 0.039
- Grape Purple #5D1451 ΔE 0.041
- Rich Purple #720058 ΔE 0.045
- Burgundy #610023 ΔE 0.052
- Wine #80013F ΔE 0.054
- Bordeaux #7B002C ΔE 0.057
- Red Purple #820747 ΔE 0.060
Use #690040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.