#67294B
Closest named color: Purple Brown (#673A3F). oklch(38.1% 0.099 348.7), rgb(103, 41, 75).
Aa
White text reads best on this color (10.52:1).
About this color
#67294B is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.099 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.054 away. White text reads best on it, at 10.52:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 1.99:1 |
| White text | 10.52:1 |
Values
| HEX | #67294B |
| RGB | rgb(103, 41, 75) |
| HSL | hsl(327, 43%, 28%) |
| OKLCH | oklch(38.1% 0.099 348.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67294B | 10.52:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #67294B | 1.99:1 | Fails | Lc 10.0 | Not readable |
| #67294B text on white | 10.52:1 | AAA | Lc 93.9 | Preferred for body text |
| #67294B text on black | 1.99:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#EFCFDD
oklch(88.5% 0.04 349.7)
-
Step 300
300
#E6AEC8
oklch(81% 0.073 349.3)
-
Step 400
400
#D781AD
oklch(70.8% 0.119 348.5)
-
Step 500
500
#CA5E98
oklch(63.1% 0.152 348.9)
-
Step 600
600
#B54183
oklch(55.6% 0.165 348.6)
-
Step 700
700
#9B326F
oklch(49% 0.153 348.4)
-
Step 800
800
#7E2B5A
oklch(42.7% 0.126 348.8)
-
Step 900
900 (this color)
#67294B
oklch(38.1% 0.099 348.7)
-
Step 950
950
#3C182B
oklch(27% 0.063 349.2)
#67294B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30384C | 0.107 |
| Deuteranopia (no green cones) | #414349 | 0.097 |
| Tritanopia (no blue cones) | #6E2736 | 0.038 |
| Achromatopsia (no color) | #3F3F3F | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67294B
#67294B
oklch(38.1% 0.099 348.7)
- #004F3B
#004F3B
oklch(38% 0.076 168.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67294B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.054
- Velvet #750851 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.055
- Merlot #730039 ΔE 0.057
- Red Purple #820747 ΔE 0.064
- Wine #80013F ΔE 0.064
- Rich Purple #720058 ΔE 0.065
- Bordeaux #7B002C ΔE 0.069
Use #67294B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.