#67274B
Closest named color: Velvet (#750851). oklch(37.8% 0.102 348.2), rgb(103, 39, 75).
Aa
White text reads best on this color (10.66:1).
About this color
#67274B is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.102 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.051 away. White text reads best on it, at 10.66:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.66:1 |
Values
| HEX | #67274B |
| RGB | rgb(103, 39, 75) |
| HSL | hsl(326, 45%, 28%) |
| OKLCH | oklch(37.8% 0.102 348.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67274B | 10.66:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #67274B | 1.96:1 | Fails | Lc 9.7 | Not readable |
| #67274B text on white | 10.66:1 | AAA | Lc 94.2 | Preferred for body text |
| #67274B text on black | 1.96:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDE
oklch(88.5% 0.043 348)
-
Step 300
300
#E7ADC9
oklch(80.9% 0.077 348.4)
-
Step 400
400
#D880AE
oklch(70.7% 0.122 348)
-
Step 500
500
#CB5C9A
oklch(63% 0.157 347.9)
-
Step 600
600
#B63F84
oklch(55.6% 0.169 348.2)
-
Step 700
700
#9D3070
oklch(49.2% 0.158 348.3)
-
Step 800
800
#7F295B
oklch(42.6% 0.131 348.2)
-
Step 900
900 (this color)
#67274B
oklch(37.8% 0.102 348.2)
-
Step 950
950
#3C182C
oklch(27% 0.063 347.7)
#67274B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E374C | 0.111 |
| Deuteranopia (no green cones) | #404249 | 0.100 |
| Tritanopia (no blue cones) | #6E2535 | 0.039 |
| Achromatopsia (no color) | #3E3E3E | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67274B
#67274B
oklch(37.8% 0.102 348.2)
- #004E3A
#004E3A
oklch(37.7% 0.076 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67274B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.051
- Merlot #730039 ΔE 0.054
- Purple Brown #673A3F ΔE 0.058
- Rich Purple #720058 ΔE 0.061
- Red Purple #820747 ΔE 0.062
- Wine #80013F ΔE 0.062
- Bordeaux #7B002C ΔE 0.068
Use #67274B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.