#67274A
Closest named color: Velvet (#750851). oklch(37.7% 0.101 349.1), rgb(103, 39, 74).
Aa
White text reads best on this color (10.68:1).
About this color
#67274A is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.101 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.051 away. White text reads best on it, at 10.68:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.68:1 |
Values
| HEX | #67274A |
| RGB | rgb(103, 39, 74) |
| HSL | hsl(327, 45%, 28%) |
| OKLCH | oklch(37.7% 0.101 349.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67274A | 10.68:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #67274A | 1.96:1 | Fails | Lc 9.7 | Not readable |
| #67274A text on white | 10.68:1 | AAA | Lc 94.2 | Preferred for body text |
| #67274A text on black | 1.96:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDD
oklch(88.4% 0.043 349.6)
-
Step 300
300
#E7ADC8
oklch(80.9% 0.076 349.4)
-
Step 400
400
#D880AC
oklch(70.7% 0.121 349.3)
-
Step 500
500
#CB5D98
oklch(63.1% 0.154 349.1)
-
Step 600
600
#B73F83
oklch(55.7% 0.17 349)
-
Step 700
700
#9D306E
oklch(49.1% 0.157 349.4)
-
Step 800
800
#7F295A
oklch(42.6% 0.13 348.8)
-
Step 900
900 (this color)
#67274A
oklch(37.7% 0.101 349.1)
-
Step 950
950
#3D182B
oklch(27.1% 0.064 350.1)
#67274A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F374B | 0.110 |
| Deuteranopia (no green cones) | #404248 | 0.100 |
| Tritanopia (no blue cones) | #6E2535 | 0.038 |
| Achromatopsia (no color) | #3E3E3E | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67274A
#67274A
oklch(37.7% 0.101 349.1)
- #004E3B
#004E3B
oklch(37.7% 0.075 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67274A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.052
- Merlot #730039 ΔE 0.054
- Purple Brown #673A3F ΔE 0.057
- Rich Purple #720058 ΔE 0.062
- Wine #80013F ΔE 0.062
- Red Purple #820747 ΔE 0.062
- Bordeaux #7B002C ΔE 0.067
Use #67274A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.