#F72744
Closest named color: Strawberry (#FB2943). oklch(63% 0.236 21.4), rgb(247, 39, 68).
Aa
Black text reads best on this color (5.32:1).
About this color
#F72744 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.236 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Strawberry (#FB2943), ΔE 0.009 away. Black text reads best on it, at 5.32:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.236) |
| Temperature | warm |
| Nearest name | Strawberry (#FB2943) |
| Black text | 5.32:1 |
| White text | 3.94:1 |
Values
| HEX | #F72744 |
| RGB | rgb(247, 39, 68) |
| HSL | hsl(352, 93%, 56%) |
| OKLCH | oklch(63% 0.236 21.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #F72744 | 3.94:1 | AA large text | Lc -70.2 | Content text, not long reading |
| Black text on #F72744 | 5.32:1 | AA | Lc 39.3 | Non-text elements, placeholder text |
| #F72744 text on white | 3.94:1 | AA large text | Lc 64.7 | Content text, not long reading |
| #F72744 text on black | 5.32:1 | AA | Lc -36.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FFE2E0
oklch(93.6% 0.032 22.5)
-
Step 200
200
#FFCAC8
oklch(88.5% 0.061 20.9)
-
Step 300
300
#FFA4A2
oklch(80.9% 0.108 21.1)
-
Step 400
400
#FF686C
oklch(70.8% 0.184 21.5)
-
Step 500
500 (this color)
#F72744
oklch(63% 0.236 21.4)
-
Step 600
600
#D70032
oklch(55.5% 0.224 21.5)
-
Step 700
700
#B60029
oklch(49% 0.197 21.4)
-
Step 800
800
#970020
oklch(42.7% 0.172 21.5)
-
Step 900
900
#7F001A
oklch(37.7% 0.152 21.2)
-
Step 950
950
#4B0810
oklch(26.9% 0.097 21)
#F72744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C6443 | 0.261 |
| Deuteranopia (no green cones) | #9F903C | 0.238 |
| Tritanopia (no blue cones) | #FF0035 | 0.021 |
| Achromatopsia (no color) | #808080 | 0.237 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #F72744
#F72744
oklch(63% 0.236 21.4)
- #009CA4
#009CA4
oklch(63% 0.107 201.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #F72744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Strawberry #FB2943 ΔE 0.009
- Pinky Red #FC2647 ΔE 0.010
- Neon Red #FF073A ΔE 0.018
- Red Pantone #EF233C ΔE 0.019
- Red Pink #FA2A55 ΔE 0.020
- Cherry Red #F7022A ΔE 0.025
- Pink Red #F5054F ΔE 0.027
- Imperial Red #E63946 ΔE 0.033
Use #F72744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.