#E968B8
Closest named color: Pale Magenta (#D767AD). oklch(69.8% 0.182 344.7), rgb(233, 104, 184).
Aa
Black text reads best on this color (7.13:1).
About this color
#E968B8 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.182 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.036 away. Black text reads best on it, at 7.13:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.13:1 |
| White text | 2.94:1 |
Values
| HEX | #E968B8 |
| RGB | rgb(233, 104, 184) |
| HSL | hsl(323, 75%, 66%) |
| OKLCH | oklch(69.8% 0.182 344.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E968B8 | 2.94:1 | Fails | Lc -60.6 | Content text, not long reading |
| Black text on #E968B8 | 7.13:1 | AAA | Lc 48.7 | Large or bold text, headings |
| #E968B8 text on white | 2.94:1 | Fails | Lc 55.3 | Large or bold text, headings |
| #E968B8 text on black | 7.13:1 | AAA | Lc -46.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE2EF
oklch(93.7% 0.032 345)
-
Step 200
200
#F9C9E3
oklch(88.5% 0.064 344.7)
-
Step 300
300
#F5A3D2
oklch(81% 0.113 344.6)
-
Step 400
400 (this color)
#E968B8
oklch(69.8% 0.182 344.7)
-
Step 500
500
#E235AA
oklch(63.1% 0.233 344.6)
-
Step 600
600
#C80093
oklch(55.6% 0.237 344.5)
-
Step 700
700
#A9007C
oklch(49.1% 0.209 344.4)
-
Step 800
800
#8C0065
oklch(42.7% 0.182 344.9)
-
Step 900
900
#730A54
oklch(37.6% 0.152 344.4)
-
Step 950
950
#440B31
oklch(26.9% 0.096 344.7)
#E968B8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7389BB | 0.196 |
| Deuteranopia (no green cones) | #979EB5 | 0.175 |
| Tritanopia (no blue cones) | #F76788 | 0.075 |
| Achromatopsia (no color) | #969696 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E968B8
#E968B8
oklch(69.8% 0.182 344.7)
- #00BA86
#00BA86
oklch(69.9% 0.148 164.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E968B8, closest first.
No curated palette has a color within ΔE 0.04 of #E968B8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.036
- Hot Pink #FF69B4 ΔE 0.041
- Bubblegum #FF6CB5 ΔE 0.043
- Bubble Gum Pink #FF69AF ΔE 0.043
- Orchid #DA70D6 ΔE 0.051
- Medium Pink #F36196 ΔE 0.051
- Barbie Pink #FE46A5 ΔE 0.061
- Pale Violet Red #DB7093 ΔE 0.066
Use #E968B8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.