#E7748B
Closest named color: Pale Violet Red (#DB7093). oklch(69.7% 0.144 8.9), rgb(231, 116, 139).
Aa
Black text reads best on this color (7.26:1).
About this color
#E7748B is a medium-light, vivid red. In OKLCH its lightness is 70%, its chroma 0.144 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.029 away. Black text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.26:1 |
| White text | 2.88:1 |
Values
| HEX | #E7748B |
| RGB | rgb(231, 116, 139) |
| HSL | hsl(348, 71%, 68%) |
| OKLCH | oklch(69.7% 0.144 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7748B | 2.88:1 | Fails | Lc -60.0 | Content text, not long reading |
| Black text on #E7748B | 7.26:1 | AAA | Lc 49.3 | Large or bold text, headings |
| #E7748B text on white | 2.88:1 | Fails | Lc 54.7 | Large or bold text, headings |
| #E7748B text on black | 7.26:1 | AAA | Lc -47.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F4A9B4
oklch(81% 0.089 9.6)
-
Step 400
400 (this color)
#E7748B
oklch(69.7% 0.144 8.9)
-
Step 500
500
#E04D72
oklch(63.1% 0.184 8.9)
-
Step 600
600
#CB265B
oklch(55.5% 0.199 8.7)
-
Step 700
700
#AF154A
oklch(49% 0.185 9.1)
-
Step 800
800
#8E173D
oklch(42.6% 0.153 8.9)
-
Step 900
900
#731D34
oklch(37.8% 0.12 9.2)
-
Step 950
950
#44131F
oklch(27.1% 0.076 8.8)
#E7748B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8A8A8B | 0.157 |
| Deuteranopia (no green cones) | #A7A089 | 0.144 |
| Tritanopia (no blue cones) | #F9687C | 0.038 |
| Achromatopsia (no color) | #989898 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7748B
#E7748B
oklch(69.7% 0.144 8.9)
- #00B5AD
#00B5AD
oklch(69.7% 0.121 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7748B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.029
- Rosy Pink #F6688E ΔE 0.034
- Muted Pink #D1768F ΔE 0.039
- Light Coral #F08080 ΔE 0.041
- Carnation #FD798F ΔE 0.042
- Dull Pink #D5869D ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.047
- Medium Pink #F36196 ΔE 0.048
Use #E7748B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.