#E04D72
Closest named color: Paradise Pink (#EF476F). oklch(63.1% 0.184 8.9), rgb(224, 77, 114).
Aa
Black text reads best on this color (5.47:1).
About this color
#E04D72 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.184 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.028 away. Black text reads best on it, at 5.47:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.47:1 |
| White text | 3.83:1 |
Values
| HEX | #E04D72 |
| RGB | rgb(224, 77, 114) |
| HSL | hsl(345, 70%, 59%) |
| OKLCH | oklch(63.1% 0.184 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E04D72 | 3.83:1 | AA large text | Lc -70.4 | Content text, not long reading |
| Black text on #E04D72 | 5.47:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #E04D72 text on white | 3.83:1 | AA large text | Lc 64.9 | Content text, not long reading |
| #E04D72 text on black | 5.47:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F4A9B4
oklch(81% 0.089 9.6)
-
Step 400
400
#EA778E
oklch(70.7% 0.143 8.8)
-
Step 500
500 (this color)
#E04D72
oklch(63.1% 0.184 8.9)
-
Step 600
600
#CB265B
oklch(55.5% 0.199 8.7)
-
Step 700
700
#AF154A
oklch(49% 0.185 9.1)
-
Step 800
800
#8E173D
oklch(42.6% 0.153 8.9)
-
Step 900
900
#731D34
oklch(37.8% 0.12 9.2)
-
Step 950
950
#44131F
oklch(27.1% 0.076 8.8)
#E04D72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6E6F73 | 0.204 |
| Deuteranopia (no green cones) | #958D6E | 0.187 |
| Tritanopia (no blue cones) | #F3355C | 0.046 |
| Achromatopsia (no color) | #828282 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E04D72
#E04D72
oklch(63.1% 0.184 8.9)
- #009E97
#009E97
oklch(63.1% 0.109 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E04D72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.028
- Pastel Red #DB5856 ΔE 0.049
- Dark Pink #CB416B ΔE 0.049
- Deep Rose #C74767 ΔE 0.053
- Faded Red #D3494E ΔE 0.053
- Imperial Red #E63946 ΔE 0.055
- Pale Red #D9544D ΔE 0.056
- Indian Red #CD5C5C ΔE 0.057
Use #E04D72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.