#E768AD
Closest named color: Pale Magenta (#D767AD). oklch(69.2% 0.174 348.8), rgb(231, 104, 173).
Aa
Black text reads best on this color (6.98:1).
About this color
#E768AD is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.174 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.030 away. Black text reads best on it, at 6.98:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.98:1 |
| White text | 3.00:1 |
Values
| HEX | #E768AD |
| RGB | rgb(231, 104, 173) |
| HSL | hsl(327, 73%, 66%) |
| OKLCH | oklch(69.2% 0.174 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E768AD | 3.00:1 | AA large text | Lc -61.5 | Content text, not long reading |
| Black text on #E768AD | 6.98:1 | AA | Lc 47.8 | Large or bold text, headings |
| #E768AD text on white | 3.00:1 | AA large text | Lc 56.2 | Large or bold text, headings |
| #E768AD text on black | 6.98:1 | AA | Lc -45.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CAE0
oklch(88.6% 0.06 348.6)
-
Step 300
300
#F6A3CC
oklch(80.9% 0.11 348.8)
-
Step 400
400 (this color)
#E768AD
oklch(69.2% 0.174 348.8)
-
Step 500
500
#E23A9F
oklch(63% 0.223 348.6)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900
#740F4E
oklch(37.8% 0.145 348.8)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#E768AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7687AF | 0.189 |
| Deuteranopia (no green cones) | #999DAA | 0.171 |
| Tritanopia (no blue cones) | #F66483 | 0.065 |
| Achromatopsia (no color) | #959595 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E768AD
#E768AD
oklch(69.2% 0.174 348.8)
- #00B78D
#00B78D
oklch(69.3% 0.139 168.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E768AD, closest first.
No curated palette has a color within ΔE 0.04 of #E768AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.030
- Medium Pink #F36196 ΔE 0.038
- Bubble Gum Pink #FF69AF ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.045
- Bubblegum #FF6CB5 ΔE 0.046
- Pale Violet Red #DB7093 ΔE 0.050
- Rosy Pink #F6688E ΔE 0.054
- Barbie Pink #FE46A5 ΔE 0.061
Use #E768AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.